🚀 About PermitFlow

PermitFlow is redefining how America builds. Pre-construction remains one of the most broken and manual parts of the $1.6T construction industry, causing massive delays, wasted capital, and lost opportunity across the built world. Our AI workforce delivers unprecedented speed, accuracy, and visibility to pre-construction — accelerating housing development, enabling clean-energy projects, and driving economic growth in communities nationwide. To date, we’ve powered over $20B in real estate development, helping builders and contractors move faster, reduce risk, and scale with confidence.

We’re entering hypergrowth with clear product-market fit and a world-class team from top AI and construction companies. We’ve raised over $36.5M from Kleiner Perkins, Initialized Capital, Y Combinator, Felicis Ventures, and Altos Ventures, alongside backers from OpenAI, Google, Procore, ServiceTitan, Zillow, PlanGrid, and Uber. We are on a mission is to modernize how the built world operates.

Our HQ is in New York City with a hybrid schedule (3 in-office days per week). We prefer NYC-based candidates or those open to relocation.

ROLE OVERVIEW
We’re entering our next stage of growth — transforming a proven product and brand into a scalable, predictable growth engine. We’re looking for a Marketing Leader to build and lead that engine.

You’ll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We’re looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end — from strategy to execution — and help make PermitFlow the category-defining brand in construction tech.

WHAT YOU’LL DO

You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

1. Build a Predictable Pipeline Engine

• Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.

• Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization.

2. Lead ABM and Enterprise Demand

• Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.

• Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.

3. Strengthen Product Marketing and Positioning

• Own ICP clarity, competitive messaging, and value propositions across verticals.

• Build enablement materials that convert — one-pagers, decks, landing pages, and case studies.

• Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

4. Optimize the Funnel and MarTech Stack

• Improve data visibility across every stage of the funnel.

• Build a best-in-class MarTech stack that drives real results.

5. Build and Lead a Lean, High-Leverage Team

• Manage and coach internal marketers and external agencies.

• Define success metrics, accountability, and an experimentation culture.

• Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.

WHAT SUCCESS LOOKS LIKE

30 Days: Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.

60 Days: Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.

90 Days: Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.

WHO YOU ARE

• Full-stack B2B marketer with 3–10 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.

• Builder-operator: You can architect systems and run campaigns yourself.

• Excited by ambiguity and speed. You move fast, test ideas, and iterate.

• Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.

• Deep familiarity with HubSpot, paid media, and marketing analytics.

• Proven ability to partner with Sales and drive measurable pipeline impact.

• You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built.

• (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.

💙 Benefits:

• 📈 Equity packages

• 💰 Competitive Salary

• 🩺 100% Paid health, dental & vision coverage

• 💻 Company issued laptop.

• 🎧 Home office & equipment stipend

• 🍽️ Lunch & Dinner provided via UberEats w/ a fully stocked kitchen

• 🚍 Commuter benefits

• 🎤 Team building events

• 🌴 Unlimited PTO