Customer Marketing Manager
Skills
- Experience with marketing automation platforms (HubSpot, Marketo or similar)
- Familiarity with CRM systems (Salesforce a plus)
- Strong campaign design and lifecycle marketing skills
- Ability to analyze campaign performance and present actionable insights
- Excellent written and verbal communication and storytelling
- Experience working cross-functionally with sales and customer success
Responsibilities
- Develop and execute cross-sell and upsell campaigns in partnership with sales and customer success to introduce new products, modules, and data solutions.
- Own post-onboarding customer communications including newsletters, feature spotlights, and educational programs to drive adoption and retention.
- Segment and prioritize customer audiences by role, company, engagement, and solution needs to maximize campaign relevance.
- Activate and enable customer advocates for references, reviews, and case studies.
- Measure and report on engagement metrics, campaign performance, and influence on expansion revenue; use insights to iterate and scale programs.
- Collaborate cross-functionally with product, sales, customer success, and analytics to align messaging and identify expansion opportunities.
Education
- Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience
- Relevant certifications in marketing automation or analytics are a plus
Benefits
- Competitive healthcare benefits
- 401(k) match
- Flexible, dynamic culture with remote work options
- Opportunities for growth in a fast-growing public company
- Employee community and volunteer programs (DefinitiveCares)
- Collaborative environment with high-impact visibility
Average salary estimate
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At Definitive Healthcare, our mission is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our...
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