Senior Strategist, Paid Search - Retail Media Networks
Skills
- 4+ years paid search/SEM experience with demonstrable campaign management
- Expertise in retail media marketplaces (Walmart, Target, Instacart) and working knowledge of Amazon Advertising
- Strong data analysis and reporting skills to create narratives from performance metrics
- Experience with budgeting, forecasting, and KPI-driven campaign planning
- Excellent written and verbal communication for client-facing presentations
Responsibilities
- Serve as primary internal and external point of contact for commerce paid search across client accounts
- Lead planning, reporting, and insights for campaigns on retail media networks (Walmart, Target, Instacart) and Amazon
- Define campaign strategy including keyword research, ad copy, budgeting, and forecasting to meet client KPIs
- Present strategies, results, and recommendations in client and agency meetings, including QBRs
- Recommend and implement ongoing optimizations to improve campaign performance
- Analyze campaign data to produce compelling insights and wrap-up reporting
- Perform campaign QA for own work and team-built campaigns
- Support new business initiatives and contribute to process improvements and best practices
- Mentor and guide junior team members using subject matter expertise
Education
- Bachelor’s degree (required)
Benefits
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, company holidays, quarterly Recharge Days, and December closure
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Average salary estimate
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