Senior Product Marketing Manager (Req #1822)

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. 

Our diverse team around the world shares a passion for helping customers succeed. Together, we’re building a culture that values personal and professional growth—and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we're proud of how we show up for our customers every day. 

If you're looking to level up your career and help businesses grow better and faster, you’re in the right place. Learn more about SugarCRM careers and how you can be part of our journey.

Where You Fit In

Join us as a Senior Product Marketing Manager and take a leading role in defining and executing the go-to-market strategies for our next generation of AI powered SugarCRM Sell product line. This role demands a hands-on product marketeer who can translate features sets into value messages that resonate with our customers. For this we are looking for candidates with robust experience and proven achievements in B2B SaaS product marketing. You'll spearhead our product positioning, messaging, and overall market strategy execution, thriving in our dynamic and fast-evolving tech environment. 

This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 3 days per week.

• Go-to-Market Strategy: Lead the development and execution of detailed go-to-market plans. Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics. 
• Buyer Personas: Gain deep insights into the buying processes of our target markets. Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders. 
• Product Messaging: Create compelling, differentiated messaging that resonates with our buyer personas. Ensure that our messaging delivers impact and drives engagement across all platforms and customer interactions. 
• Sales Enablement: Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators. Work closely with our sales teams to create training materials that enhance sales effectiveness and partner engagement. 
• Competitive Intelligence: Serve as the subject matter expert on competitive market dynamics. Provide strategic insights and actionable intelligence to support our internal teams. 
• Market Analysis: Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges. 

• Experience: Minimum of 5 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation. 
• Education: Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered. 
• Communication Skills: Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels. 
• Analytical Skills: Strong proficiency in data analysis, using both quantitative and qualitative data to inform decisions. 
• Leadership: Demonstrated leadership in managing comprehensive projects and cross-functional teams. 
• Initiative: Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously. 

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:

·       Excellent healthcare package for you and your family

·       Savings and Investment – 401(k) match

·       Unlimited Paid Time Off

·       Paid Parental Leave

·       Online Legal Services (Rocket Lawyer)

·       Financial Planning Services (Origin)

·       Discounted Pet Insurance (Embrace Pet Insurance)

·       Corporate Benefit Program (Working Advantage).  This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public

·       Health and Wellness Reimbursement Program

·       Travel Discounts

·       Educational Resources - Career & Personal Development Program

·       Employee Referral Bonus Program

·       We are a merit-based company - many opportunities to learn, excel and grow your career!

If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

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