Fast Facts

We are seeking a Manager of Channel, Demand, and Lifecycle to lead our demand generation efforts, integrating various marketing channels for optimal performance and team collaboration.

Responsibilities: Oversee strategy and execution of demand generation across multiple channels and manage a team of marketing professionals to drive performance.

Skills: Expertise in B2B SaaS demand generation and proficiency in HubSpot and Salesforce; strong leadership and analytical skills required.

Qualifications: 8–10 years of experience in B2B SaaS demand generation; HubSpot certification preferred; background in sports is a plus.

Location: Lincoln, Nebraska; requires 3 days in office per week

Compensation: Not provided by employer. Typical compensation ranges for this position are between $95,000 - $130,000.

Your Role

We’re looking for a Manager of Channel, Demand, and Lifecycle to lead the strategy and execution of our demand generation engine. You’ll connect email, social, paid, web, and lifecycle marketing into one cohesive system that drives predictable pipeline and long-term customer engagement. This role manages our social media team, paid media manager, and lifecycle marketing manager, and works in close partnership with our web development team, global marketing team and external freelancers and agencies. You’ll report to the Director of Marketing Operations and work closely with department leadership—including business unit (BU) marketing directors, sales, and the VP of Marketing—to deliver measurable funnel performance.

This role requires 3 days in the Lincoln office per week. We're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.

Must-Haves

• Experienced in B2B SaaS Demand Generation. You have 8–10 years of experience in B2B SaaS demand generation, lifecycle, or growth marketing, with a focus on connecting multiple channels.
• A strong people leader. You have direct people leadership experience with a record of building and mentoring teams, and you’re adept at coaching and guiding marketers.
• A systems expert. You have deep expertise in HubSpot and Salesforce, able to design complex nurture and automation programs.
• Analytical. You have an analytical mindset and are confident in funnel reporting, cohort analysis, and optimization, providing data-driven insights to leadership.

Nice-to-Haves

• Domain experience. Experience with B2B2C models or Software as a Service (SaaS) and Hardware enabled SaaS is a plus.
• Relevant credentials. HubSpot certification is strongly preferred, and other email/lifecycle certifications are a plus.
• A sports enthusiast. A passion for sports and athlete communities will help you connect with our mission.

Our Role

• Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas. 
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
• Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
• Cover your medicalinsurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
• Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation