Senior Marketing Manager
We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads — Facebook/Instagram) who can also oversee a broader marketing function — brand development, website, content, creative assets, and outsourced talent.
This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength.
Key Responsibilities
- Performance Marketing
- Own and operate Meta Ads campaigns (Facebook/Instagram) — planning, launching, optimizing, and scaling.
- Drive lead generation and sales through structured testing, data analysis, and ROI optimization.
- Expand into other paid channels (Google, YouTube, LinkedIn) as needed.
- Marketing Management
- Oversee a small marketing team (freelancers, agencies, or in-house specialists).
- Manage creative production — graphics, videos, content — ensuring consistent brand identity.
- Work with web developers/designers to maintain and improve company websites and landing pages.
- Align marketing strategy with business goals across both the US and India operations.
- Brand & Strategy
- Build and refine the brand image, messaging, and visual identity.
- Develop campaign strategies for awareness, engagement, and conversion.
- Ensure all marketing activities support the company’s sales objectives.
Required Skills & Background
- Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns.
- Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus).
- Ability to manage and coordinate multiple stakeholders — freelancers, agencies, designers, editors, content writers.
- Experience in brand building, content planning, and creative direction.
- Strong project management skills: organized, detail-oriented, and accountable.
Excellent communication skills to work across US and India teams.
Average salary estimate
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