Field Marketing Manager (Events)
Skills
- Event planning and on-site execution
- Project and vendor management
- Lead capture and basic CRM familiarity (Salesforce/HubSpot)
- Event ROI tracking and reporting
- Strong written and verbal communication
- Cross-functional collaboration with sales, marketing, and partnerships
Responsibilities
- Plan and manage participation in industry conferences, trade shows, partner summits, and customer-facing events.
- Own event logistics end-to-end: booth design, vendor coordination, shipments, promotional materials, and on-site execution.
- Partner with Business Development and Sales to align event strategy with GTM goals, including pipeline creation and lead capture.
- Design and run in-event activities to increase brand presence, capture prospects, and generate sales opportunities.
- Support executive dinners, roadshows, and regional field events to deepen partner and customer relationships.
- Coordinate pre-event and post-event campaigns with marketing (registrations, follow-ups, content distribution).
- Track, report, and analyze event ROI, including lead quality, pipeline impact, and partner engagement.
- Maintain an updated calendar of events, deadlines, and deliverables.
Education
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred
- Relevant event or marketing certifications a plus
Benefits
- Competitive salary and performance incentives
- Equity / stock options
- Medical, dental, and vision insurance
- Paid time off and company holidays
- 401(k) or retirement plan
- Professional development and conference attendance
- Travel reimbursement for events
Average salary estimate
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