Digital Content Coordinator

The Digital Content Coordinator will support the consumer marketing team in bringing Dairy MAX’s brands to life online — including Better With Dairy, our recipe-focused brand, and Level Unlocked, our youth-focused performance brand.

 This role is perfect for someone who lives and breathes social trends, pop culture, and storytelling. You’ll help manage content calendars, track emerging trends, and bring fresh, innovative ideas to life across our brands. From delicious recipe content to engaging gamers in virtual worlds, you’ll play a key role in connecting with Gen Alpha to Millennial audiences through meaningful digital experiences.

 The ideal candidate is creative, organized, and passionate about digital content. This is a fantastic opportunity to grow your marketing skills while making a real impact for the dairy farm families we represent.

·       Support the planning, creation, and publishing of content across digital and social platforms, including the website, Instagram, YouTube, TikTok, Twitch, Pinterest, Discord and more.

·       Track and share emerging social and gaming trends to bring fresh ideas to campaigns.

·       Develop content calendars and timelines for Better With Dairy and Level Unlocked.

·       Collaborate with cross-functional teams and agency partners to ensure content aligns with broader brand, education, and dairy consumption goals.

·       Assist with content optimization by learning and applying audience insights and SEO best practices, such as keyword research and tagging.

·       Support and monitor community engagement by fostering dialogue, responding to inquiries, and helping create interactive opportunities.

·       Provide regular reporting on content performance using KPIs like reach, engagement, and audience growth.

·       Brainstorm and pitch creative ideas for campaigns and storytelling.

Qualifications:

·       Experience: 1–3 years of experience in social media, digital marketing, or content creation.

·       Communication: Excellent verbal and written communication skills with the ability to present ideas clearly and confidently to team members and stakeholders.

·       Social-First Mindset: Understanding of current social trends, memes, and internet culture.

·       Organized & Proactive: Strong time management skills with the ability to juggle multiple projects.

·       Collaborative: Comfortable working across teams and with agency partners.

·       Analytics Curious: Basic knowledge of analytics tools with a desire to learn how to measure and improve performance.

·       Passionate: Excited about food, gaming, and connecting with audiences in fun and innovative ways.

·       Strategic Impact: This role is essential to shaping Dairy MAX’s digital voice, ensuring content efforts meaningfully engage audiences and support the organization’s broader goals.

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

About Us

Dairy MAX, is a non-profit dairy council, representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.