Director Of Marketing

Beam Benefits is an employee benefits company that makes it possible for employers of any size to access great ancillary employee benefits so they can compete for talent. We are simplifying and modernizing the $100+ billion ancillary benefits industry through our leading dental insurance product, breadth of ancillary benefits, AI-powered underwriting, diversified distribution channels, and next generation benefits administration technologically-driven customer experience for employees, employers, brokers, and SMB ecosystem providers.

• Hi, I’m Tolithia, CEO of Beam Benefits. I’m a former CMO with deep roots in analytical marketing. This isn’t a typical job description because this isn’t a typical hire.
• I’m looking for a direct report to lead our marketing efforts and team (small but mighty!). We are trying to do two vital things at Beam. First, we’re here to increase customer access to our non-medical ancillary employee benefits, e.g. dental, vision, life, etc, particularly among our small- to medium-business customers—who have long been an afterthought for the employee benefits industry. Of equal importance is our drive to assert our position as a technological innovator for our customers and amongst our competitors.
• Our Growth Marketing needs here primarily consist of B2B marketing campaigns and content, focusing on sales and partner enablement to serve brokers and clients. We have room to grow in lead gen, nurture, earned market presence, and targeted influence campaigns.
• Our Product Marketing needs here are logical but can be challenging to do well: leveraging our differentiated technology and SMB-centricity, how can we position ourselves compellingly in the market? For us this includes what and how we build and merchandise our offering, not just what labels and pictures we slap on it. 
• Our Corporate and Brand Marketing needs here are relatively open; we need to identify our identity, hatch a strategy, and create plans. We have quality but we need punchiness. You’ll be hands on evolving our web presence.

• Have enough exposure to different marketing disciplines to be dangerous across all, and/or know how to use LLMs and the latest research tools to get dangerous at them fast.
• Have the courage and curiosity to bridge the intricacies of our business model to the unmet needs of our customers.
• Have the expertise to create market, marketing and product marketing strategies.
• Are prepared to lead a small team of dedicated experts across design, copy, and campaigns, and foster their professional growth.
• Thrive flying at multiple altitudes and juggling various efforts altogether.
• Enjoy cross-functional collaboration, working closely with sales, product, compliance, and technology. Believe in experimentation, measurement, and optimization, especially when those tactics require in-situ ingenuity, rather than off-the-shelf tools and methodologies.
• Have a creative perspective, and willingness to assert it as-needed to support your reports. 

• Customer centric. If you’ve not done market research yourself, no prob. You just need to be driven by customer empathy to figure out how to learn and validate what will move the people we serve.
• Numbers oriented. You don’t need to know how to write queries but you definitely need to know how to pivot, consume, and present what they generate.
• Comfortable with broad ownership and high accountability. Insurance is complex and regulated. You’ll be well prepared if you’ve had experience innovating in regulated marketing areas.
• Comfortable with tools and tech. You’ll player-coach own our website (currently on Webflow), research, campaigns, process, assets, and systems.
• A great people leader. You’ll need to inspire and create conditions for the success of our small but mighty high performing team, and you will need to be thinking about how we grow to drive more impact.
• A great internal partner and influencer. Sitting direct to the CEO you’ll have a seat at the table and an educated listener. And you’ll be surrounded by radically talented cross-functional partners to collaborate

Joining Beam Benefits Means:

Working in a complex and dynamic business, simultaneously serving customers across employee benefits insurance product lines and growth and service channels

Collaborating with a diversely skilled team to continuously expand impact

Being empowered as an owner and expert

Being motivated by improving how people access employee benefits and how SMBs compete for talent