Senior Brand Marketing Manager, e.l.f. Cosmetics

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Job Summary

At e.l.f. Cosmetics, we don’t just launch products—we launch cultural moments. As Global Senior Brand Manager, you’ll be the driving force behind our global go-to-market strategies, orchestrating launches that are as fearless and boundary-breaking as the brand itself.

You’ll lead the strategy, storytelling, and cross-functional execution that turn bold ideas into brand-defining moments felt around the world. From concept to shelf to social, you’ll ensure every launch moves at e.l.f. speed—and speaks with e.l.f. soul.

This role sits at the intersection of brand strategy, community insight, creative development, and commercial excellence—helping shape how e.l.f. shows up globally across markets, channels, and cultures.

Responsibilities

- Lead Global Launch Strategy: Own end-to-end go-to-market planning for key global initiatives—from positioning and creative strategy to regional rollout and post-launch analysis.

- Drive Brand & Business Growth: Partner with cross-functional teams (Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, Legal) to build and execute plans that deliver business impact and brand love.

- Shape Global Storytelling: Translate product strategy into breakthrough creative platforms and compelling campaign narratives that resonate across diverse audiences and markets.

- Orchestrate Go-to-Market Excellence: Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified global presence.

- Connect Insights to Action: Synthesize data, consumer behavior, and cultural signals into provocative insights that inform strategy and spark innovation.

- Be the Voice of the Brand: Champion e.l.f.’s fearless, inclusive, and playful DNA in every touchpoint—from retailer sell-ins to influencer campaigns to internal storytelling.

- Build for Scale: Develop repeatable frameworks and playbooks that strengthen our global launch capabilities and accelerate speed-to-market.

- Lead with Financial Rigor: Manage marketing budgets, track ROI, and use data analysis to optimize spend and maximize business impact.

- Inspire and Influence: Lead presentations across the organization and with external partners that align, excite, and mobilize teams around big ideas.

Requirements

- 6–8 years of brand management or go-to-market experience (bonus for beauty, CPG, or lifestyle brands).

- Proven success leading global or multi-market launches.

- Fluent in both strategy and execution—you can zoom out to see the big picture, then dive in to make it happen.

- Deep understanding of consumer insights, pop culture, and digital ecosystems.

- A mix of analytical rigor and creative intuition—you love a good brief as much as a bold idea.

- Fast, resourceful, collaborative, and comfortable operating in the gray.

- A builder’s mindset—you don’t wait for a roadmap, you create it.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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