Digital Marketing Manager, CRO
Skills
- 5+ years in digital marketing with a focus on website optimization (SEO, CRO, analytics) in B2B SaaS.
- Strong experience with GA4 and Google Tag Manager.
- Hands-on experience with website A/B testing and personalization platforms (e.g., Optimizely, Intellimize).
- Proficiency with SEO tools (SEMrush, Ahrefs, BrightEdge) and common CMS platforms (WordPress, Webflow, HubSpot CMS).
- Ability to analyze complex data and convert it into actionable insights and clear recommendations.
- Experience working cross-functionally with developers, designers, and marketing teams.
- Project management skills and strong attention to detail.
Responsibilities
- Lead strategy and execution for SEO/AIO, CRO, and GEO initiatives to increase qualified traffic and conversion rates.
- Own and prioritize the website testing roadmap (A/B tests, multivariate, personalization) and translate results into scalable improvements.
- Partner with design, content, product marketing, and website teams to optimize landing pages, user flows, and performance.
- Manage website analytics and tagging (GA4, GTM) ensuring accurate tracking of traffic, conversions, and key events.
- Audit and improve tagging, pixels, and data integrity across the website ecosystem.
- Collaborate with RevOps and channel marketers to align website reporting with funnel and pipeline metrics.
- Work with web development partners to scope, prioritize, and launch site enhancements.
- Provide insights and regular reporting to leadership on website performance and optimization opportunities.
Education
- Bachelor's degree in Marketing, Analytics, Communications, or related field preferred, or equivalent practical experience.
- Ongoing professional development or certifications in analytics, SEO, or CRO is a plus.
Benefits
- Medical, dental, and vision insurance
- Basic life insurance and mental health resources
- Financial wellness benefits
- Fully paid parental leave program
- Short-term and long-term disability coverage (US-based employees)
- 401(k) plan with company match
- Up to 14 scheduled paid holidays and up to 80 hours paid sick leave per year (US)
- Paid vacation (non-exempt accrue 20–25 days annually; exempt have flexible PTO)
- Potential eligibility for stock option awards, bonuses, and commissions
Average salary estimate
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