Head of Marketing

ABOUT US:

Founded by a Yale-trained physician and an MIT-trained engineer after their father was diagnosed with cancer, theMednet was created from a firsthand understanding of how difficult it can be for physicians to find answers beyond textbooks and guidelines.

Our platform helps physicians access and share that expertise to improve patient outcomes, delivering large-scale peer-to-peer education and actionable insights for the healthcare industry in one unified offering. Our company is profitable, has strong product-market fit, and is growing over 100% annually, all while making a meaningful impact in medicine.

At theMednet, you’ll work alongside people who have advised Fortune 500 CEOs, built companies acquired by Google, and designed medical school curricula—united by a shared mission to improve patient care.

JOB DESCRIPTION:

The Head of Marketing will be our first dedicated marketer and will play a pivotal role in fostering growth and shaping our brand, voice, and market presence. This role requires someone who is not only a strategic thinker but also a strong executor. You will be responsible for building out marketing infrastructure, driving product-led growth, and creating and delivering compelling brand messaging.

KEY RESPONSIBILITIES:

• Messaging & Positioning: Own the development of key messaging for products and solutions, ensuring it resonates with our audience and reflects theMednet’s mission and brand.

• Product-Led Growth: Partner closely with the product team to design and execute growth strategies that leverage the product itself as a primary driver of user acquisition, engagement, and retention. Identify opportunities to turn product features, user experience, and in-platform messaging into scalable growth initiatives, continuously testing and iterating to maximize impact.

• Content Development: Oversee the creation of marketing content across various media types, including presentations, competitive analyses, sales materials, digital platforms (web, social, video), and event content.

• Campaign Execution: Lead integrated marketing campaigns for products and services, collaborating with senior leadership, product, sales, medical, and external partners to ensure the timely delivery of all collateral.

• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track expenditures and optimize spend across campaigns, ensuring alignment with business goals.

• Project Oversight: Lead end-to-end execution of marketing initiatives, from hypothesis development to final delivery and performance tracking, maintaining high-quality standards across all deliverables.

• Analytics & Optimization: Monitor and analyze market trends, assess competitive activity, and leverage data to optimize marketing strategies and improve performance.

QUALIFICATIONS:

• 6 - 8 + years of experience in marketing strategy and operations, preferably with some start up experience.

• Experience driving user acquisition, growth, and retention across multiple channels.

• Demonstrated success in leading go-to-market strategies that drive measurable business outcomes.

• Strong understanding of budget management including the ability to test, iterate, allocate resources accordingly, track marketing spend, and optimize costs to ensure maximum return on investment (ROI).

• High emotional intelligence and the ability to communicate effectively with executive leadership, both verbally and in writing.

• Proven project management experience with the ability to lead cross-functional initiatives independently.