Global Social Strategy Lead
Skills
- Expertise in social media strategy across platforms (TikTok, Instagram, YouTube, X).
- Proven ability to create and optimize short-form and viral video content.
- Experience developing playbooks and creative frameworks for distributed teams.
- Strong mentoring and cross-cultural collaboration skills.
- Comfort designing and running experiments to test content formats and distribution.
- Experience selecting and rolling out tools that improve creative efficiency and measurement.
- Familiarity using AI tools for ideation, trend analysis, and optimization.
- Ability to interpret analytics and translate insights into creative guidance.
Responsibilities
- Define and communicate a clear global social strategy, creative standards, and playbooks used by 13 markets.
- Set creative direction and act as global creative editor for short-form and viral video content.
- Mentor and partner with in-country social leads to raise content quality and consistency.
- Design and run global experimentation (including a viral-video experiment) to identify repeatable formats that drive reach and impact.
- Evaluate social platforms to prioritize investment, experimentation, and scale for each market.
- Own and optimize social tooling and processes; recommend and roll out improvements to workflows and tools.
- Provide guidance on influencer and creator partnerships to amplify campaign reach and engagement.
- Establish measurement approaches and feedback loops to iterate creative guidance based on performance.
Education
- Bachelor’s degree in marketing, communications, media, or related field or equivalent professional experience.
- Ongoing professional development in social media, creative production, or analytics recommended.
- Experience working across multiple global markets or with distributed teams preferred.
Benefits
- Transparent, location-based salary scales and pay equity philosophy.
- Unlimited PTO and flexible remote work.
- Minimum 18 weeks paid parental leave.
- Global mental and physical health benefits and wellness perks.
- Inclusive onboarding, affinity groups, and diversity programs.
- Professional development and opportunity to lead high-impact global projects.
Average salary estimate
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