Senior Lead - B2B Marketing, General Sporting Goods
Skills
- B2B marketing strategy and execution
- Integrated multi-channel campaign planning
- Account and stakeholder management
- Team leadership and people development
- Project and cross-functional program management
- Data analysis and performance measurement
- Retail and wholesale channel knowledge
- Experience with experiential and in-store activations
Responsibilities
- Develop and own account-level and channel marketing strategies that translate brand priorities into measurable commercial plans for General Sporting Goods accounts
- Plan and execute fully integrated campaigns across media, in-store, digital and experiential touchpoints to ensure consistent brand presence
- Serve as primary marketing contact for senior stakeholders at GSG accounts and internal sales leadership, driving alignment and influence
- Manage, mentor and grow a small high-performing marketing team, setting priorities and driving accountability
- Coordinate cross-functional execution with trade, visual merchandising, events and technical teams to deliver seamless market activations
- Use consumer and market insights to inform campaign development and iterate on creative and channel mix
- Establish performance measurement frameworks and leverage data to optimize campaigns and report commercial impact
- Travel up to 30% to support global hubs and key accounts as required
Education
- Bachelor’s degree in Marketing, Business, Communications or related field (required)
- Master’s degree or MBA (preferred)
Benefits
- Comprehensive health, dental and vision insurance
- 401(k) or local retirement plan with company match where applicable
- Generous paid time off and paid parental leave
- Hybrid work flexibility and paid business travel
- Professional development and learning allowances
- Employee product discount and wellness benefits
- Opportunities to work on global projects and cross-functional teams
Average salary estimate
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