Social Media Specialist

As a Social Media Specialist at WPForms, you’ll play a key role in growing our brand presence, building community, and driving engagement across our social platforms.

We’re looking for someone who can own our social media strategy, from planning and content creation to posting, responding, and analyzing performance. You’ll collaborate with marketing and product teams to amplify launches, support content efforts, and find creative ways to make WPForms stand out in a crowded space.

This role is ideal for someone who thrives in a remote, async environment, loves experimenting with formats (long & short-form video), and has a deep understanding of what resonates with WordPress users and small business audiences. You’ll have full creative freedom, but also the responsibility to build a social presence that drives measurable growth and impact.

💡 Interested in applying?

🔍 Please read/follow the next steps outlined in "How to Apply" at the bottom of this listing.

Attention to detail is one of our core values! This is your chance to stand out :)

To love this role, here’s the type of person you are:

• You’re a self-starter who thrives with ownership. You don’t wait for direction, you spot opportunities and act on them.
• You’re endlessly curious about what makes people engage online. Algorithms change, trends come and go, you love staying ahead of both.
• You’re a creative communicator with strong written skills and an eye for storytelling across formats, especially short-form video and visuals.
• You don’t just post, you experiment, analyze, and iterate. You treat social as a craft, not a checkbox.
• You’re obsessed with growth, not just audience size, but how to create genuine community and brand love.
• You’re AI-savvy and always looking for ways to use tools to automate the boring stuff and elevate the creative work.
• You’re comfortable wearing multiple hats: strategist, content creator, editor, and community manager, sometimes all in the same day.
• You give and receive feedback well. You care about improving your work and helping others improve theirs.
  

Common responsibilities include (but are not limited to):

• Own and manage WPForms' presence across platforms like X (Twitter), LinkedIn, Instagram, YouTube, and emerging channels.
• Plan and create engaging content that aligns with product launches, campaigns, and community conversations.
• Feel comfortable with on-camera presence and the ability to shoot/edit engaging long & short-form videos or reels.
• Write compelling copy for posts, captions, and short-form video scripts with a strong brand voice.
• Analyze performance metrics and audience behavior to optimize content and posting strategy.
• Collaborate with the content, product, and support teams to amplify relevant updates and initiatives.
• Respond to user mentions, DMs, and community discussions in a timely and brand-aligned way.
• Run experiments to grow reach, boost engagement, and improve click-throughs or conversions.
• Use AI tools to assist with content generation, repurposing, trend monitoring, and competitor research.
• Create and manage a content calendar, ensuring a consistent and strategic posting cadence.
• Stay on top of platform changes, trends, and algorithm shifts, and adapt strategy accordingly.
• Monitor brand mentions and sentiment, flag noteworthy feedback or risks.
• Track KPIs, prepare monthly reports, and surface insights to the wider marketing and product teams.

• Proven experience managing or growing social media accounts for a SaaS or WordPress product, startup, or digital brand (3+ years).
• Strong writing and editing skills with the ability to craft clear, engaging, and platform-native copy.
• Demonstrated ability to create and optimize content across platforms like X (Twitter), LinkedIn, Instagram, and YouTube.
• Comfort with short-form video creation, you know what performs and why.
• Familiarity with analytics tools (native insights, Google Analytics, or third-party dashboards).
• A strong understanding of WordPress and its user community, or a willingness to ramp up quickly.
• Proficiency using AI tools like ChatGPT, Notion AI, or Descript to enhance workflow and creativity.
• Experience using project management tools like Asana to manage content pipelines.
• Ability to work independently and asynchronously, with excellent communication and prioritization skills.
• A results-driven mindset, you love measuring success and iterating based on data.
• English at a professional level (written and verbal).
• Personal computer with reliable internet access.
• Availability to overlap with the team for async check-ins and a few hours of live collaboration between 9AM ET – 5PM ET.
  

Bonus points if you also have:

• Experience creating or managing social media for a WordPress plugin, or theme.
• On-camera presence and the ability to shoot/edit engaging short-form videos or reels.
• Familiarity with tools like Buffer, Hootsuite, Later, or Metricool for scheduling and analytics.
• Graphic design or video editing experience using tools like Canva, Figma, or CapCut.
• A personal or professional social media following where you’ve experimented with growth strategies.
• SEO and content marketing knowledge to support cross-channel campaigns.
• Experience working in a fully remote, async team environment.
• Familiarity with team collaboration tools like Slack, Notion, or Asana.
• Experience running paid social campaigns or boosting organic content strategically.

Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here’s what we offer.

• Competitive Salary.
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment.
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees.
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina & Jamaica.
• Work from your home. We’re spread out all over the world – United States, Canada, Ukraine, India, Pakistan, Singapore, and more.
• Flexible PTO after 90 days of employment. We encourage employees to take the time they need for a vacation, stay healthy, and spend time with friends and family.
• Holidays (based on your location)
• Paid Parental Leave.
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning.
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups).
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary.
• We give you the opportunity to solve challenging and meaningful problems that make a difference.
• Ability to work with some of the best people in the business through frequent, if not daily, interactions.
• And in case you were wondering: no politics, no b.s., and no jerks.

Location
This is a remote position - our team is spread around the globe! Our home base is in Florida, USA, so company operating hours are 9am - 5pm ET (UTC -5). While full coverage is not a requirement, you must be available during a portion of the day.

Inclusion Statement
At Awesome Motive, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Awesome Motive is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.

How to apply?
If all of this sounds interesting, then please submit your application!

Please clearly include the following in your cover letter:

• What experience do you have managing or growing branded social media accounts? Please include platforms, audience size, and any measurable outcomes.
• Can you share an example of a campaign or post that performed exceptionally well? What made it work?
• How do you use AI tools (e.g. ChatGPT, Descript) in your social media workflow?
• What’s your approach to staying current with changing social media algorithms and trends?
• How familiar are you with WordPress and the needs of its user community?
• What’s your proficiency level (1 to 5) with social media analytics? Share a specific metric you’ve improved and how.
  

Also note, don't forget to proofread before submitting. Check spelling, capitalization, etc. This is your chance to make your application stand out :)

We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch shortly.

Thanks and we look forward to hearing from you!