Sr. Affiliate Marketing Lead

Gen is looking for a proven digital marketer to lead our Norton affiliate program. A self-starter with a strong analytical, consumer, and technology background, a proven track record of acquiring new customers, and has successfully managed, optimized and launched affiliate programs to deliver significant growth. The ideal candidate will have considerable market knowledge with experience negotiating partnership opportunities in a business development setting. Our team members will be creative, data-driven, and well-versed in differentiating strategies to win in a competitive cybersecurity marketplace.

This candidate should have a deep understanding of the current and future of affiliates and the role they play in consumers' lives and the purchase funnel, designing the best customer experience, and connecting and working with other marketing channels. This role will report directly to the Sr. Manager, Norton Global Affiliate.
 

Job Expectations:

• Serve as the subject matter expert and act as a close partner and resource to our internal teams to deepen market penetration of our Norton global affiliate business.
• Manage the affiliate budget, including forecasting, and opportunity sizing.
• Collaborate cross-functionally with BI team to understand incrementality of Affiliate channels and adapt strategy to maximize ROI.
• Develop and execute affiliate marketing strategies focused on Cost-Per-Action (CPA) and revenue share campaigns to achieve new user acquisition and revenue goals.
• Negotiate and manage contracts and agreements with affiliate partners, ensuring favorable terms and compliance with company policies.
• Lead external agency relationships, and partner with various internal teams including finance, product, and analytics.
• Monitor and optimize campaigns to maximize ROI, increase conversions, and minimize fraud.
• Analyze campaign performance data to derive actionable insights and drive continuous optimization.
• Mentor a team of affiliate marketing specialists, fostering a culture of innovation and excellence.
• Stay updated on industry trends, best practices, and emerging technologies related to affiliate marketing.
• Collaborate cross-functionally with internal teams including product management, marketing, PR, and finance to align affiliate marketing strategies with business objectives.
• Ensure compliance with regulatory requirements and industry standards in affiliate marketing and digital advertising.

What you should have:

• 7+ years of experience leading partnership/affiliate marketing programs; preferably in subscription services.
• Prior in-house and/or agency experience required.
• Strong proficiency in Microsoft Excel
• Knowledge of digital integrations required to include pixels, Power BI & API specifications/functionality.
• Proficiency in utilizing Impact and CJ for affiliate network management and knowledge of managed networks.
• Proven experience onboarding and managing partnerships
• Proven track record of building a business and operating in a fast-paced environment.
• Ability to clearly articulate strategy and then execute.
• Excellent communication and troubleshooting skills.
• Strong organizational and leadership skills.
• Entrepreneurial spirit and mindset, a focus on possibilities and not obstacles.
• Proven ability to navigate ambiguity and change.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.