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Sr. Account Executive - K12 - Northeast Territory image - Rise Careers
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Sr. Account Executive - K12 - Northeast Territory

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Instructure is seeking a Sr. Account Executive to boost sales in the K-12 sector for the Northeast region, focusing on selling educational technology solutions.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Key responsibilities include selling educational products, developing sales strategies, building relationships with clients, and accurately forecasting performance while navigating district sales processes.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Candidates should have excellent strategic sales skills, experience in EdTech or enterprise software sales, and the ability to engage with various stakeholders, including C-level executives.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: A Bachelor's Degree in Business or related fields and a minimum of 5 years of proven sales experience, particularly in the education sector.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position can be done remotely from anywhere in the Northeast United States.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $90000 - $100000 / Annually





At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is looking for an experienced Sr. Account Executive to join our growing K-12 sales team. This position will be covering our Northeast region (WI, MI, IN, KY, OH, WV, VA, DC, MD, DE, PA, NJ, NY, CT, RI, MA, NH, VT, ME), which can be located in ideally one of the above states.

What you will be doing:

  • Sell Canvas, MasteryConnect, LearnPlatform, and more along with services in your assigned territory
  • Hunting for new logo business, while upselling/cross-selling current accounts.
  • Share new insight that helps prospects properly evaluate different solutions
  • Prepare and tailor messaging for prospective clients
  • Help guide prospective client through the purchasing process to meet agreed upon timelines
  • Accurately forecast your quarterly and annual performance
  • Develop sales strategies to increase client pipeline
  • Properly navigate through districts to build numerous relationships with key buyers
  • Consistently meet/exceed sales quotas within specified time frame
  • Partner with Regional Directors and clients in the field to gain referrals and build market share
  • Log accurate account information into Salesforce CRM in a timely manner

Here's what you will need to know/have:

  • Bachelor's Degree in Business, Sales/Marketing, Education or related field
  • Minimum of 5 + years of proven sales experience or relevant EdTech experience
  • Understanding educational pedagogy and the process involving selling an LMS is a plus
  • Experience selling enterprise level software, SaaS sales and services
  • Experience selling at all levels, including “C” level and above.
  • Excellent strategic/consultative sales skills.
  • Ability to do detailed needs analysis and proposal development.
  • ~50% travel 

Get in on all the awesome at Instructure.

  • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
  • Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

$90,000 - $100,000 a year

This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

On-Target Earnings (OTE) for this role are $180,000 –$200,000 annually. Actual pay may vary based on experience, skills, market conditions, and performance against sales goals.

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

$95000 / YEARLY (est.)
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$90000K
$100000K

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
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Full-time, remote
DATE POSTED
December 12, 2025
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