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Sales Development Representative, Parchment

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

We are looking to hire a Sales Development Representative who is highly motivated and thrives off a challenge. The Sales Development Representative (SDR) is responsible for creating and qualifying leads, setting meetings, and managing the top of the sales funnel.

What you’ll do:

  • Growth mindset: You don’t wait for others to give you the answers, you take initiative. You are motivated to succeed and build your own path to success.

  • Coachability: You are eager to learn and not only take feedback openly, but you seek out feedback and find ways to implement it.

  • Quality focused: You care about generating quality conversations and pipeline for our Sales team that will ultimately turn into bookings.

  • Team player: You are open and collaborative with your fellow SDRs and with our Sales team. You share knowledge, ask questions and contribute to overall Drive Team success.

  • Problem solving: You are able to address objections, creatively overcome challenges and adjust your strategies based on research and what each account needs. You know our market, our competitors, and how to position our solutions.

  • Resilience and persistence: You are able to handle rejection and not take the first no. You are creative, strategic and intentional with how you approach your accounts.

  • Time management: You own your calendar and manage your time effectively. You are self-aware about how you work best and are able to effectively prioritize tasks to maximize efficiency and results.

  • Research, identify, and qualify target accounts through effective outreach methodologies and effective communication of our value proposition to key decision makers.

  • Develop and implement effective sales level campaigns with lists of prospects and contacts for email/phone campaigns, conference attendance, etc.

  • Work with and directly support designated Regional Sales Managers within specific territories by developing/executing original and purposeful sales content.

  • Route qualified opportunities to the partnered Regional Sales Managers for further development and closure

  • Responsible for prioritizing, leading and documenting prospecting activities in Salesforce

  • We view this as an entry-level position with a direct professional development path into the Regional Sales Manager role and have already promoted several SDRs over the past few years.

What you will need to know/have:

  • Track record of success as an SDR or similar role.

  • Experience with outbound prospecting tools and CRM systems (Salesforce, Outreach, Qualified Chat, Demandbase, etc.).

  • Strong communication skills—both verbal and written.

  • Ability to work independently while collaborating in a team-oriented environment.

  • Self-motivated, loves a challenge

  • Desire to advance career in sales

  • Results-driven mindset with high energy, persistence, and a positive attitude.

  • Bachelor's degree preferred but not required

  • Self-driven and independent but has the ability to be coached

  • Previous SaaS software sales experience a plus

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles

  • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

  • Comprehensive wellness programs and mental health support

  • Annual learning and development stipends to support your growth

  • The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations

  • Motivosity employee recognition program

  • A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

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CEO of Instructure
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Steve Daly
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Average salary estimate

$57500 / YEARLY (est.)
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$45000K
$70000K

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BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 18, 2026
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