Sales Manager (Channel: New Business-Core)

Description

HP Tuners LLC is a global leader in the automotive aftermarket, developing hardware and software for vehicle calibration. 

This role will be responsible for developing and executing the go-to-market strategy, building customer relationships, and driving revenue across both B2B and B2C channels for HP Tuners Core product line. This role will play a key role in positioning the product line for success, establishing a strong market presence, and scaling sales operations.

This position reports to the Director of Powertrain Engineering.

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Foster and maintain strong client relationships by actively listening to their needs, resolving complaints through detailed investigation, formulating effective solutions, and providing recommendations to management.

· Focus sales efforts by studying existing and potential volume of Customers.

· Skillfully cold-call, self-source leads, overcome challenging objections, secure appointments as well as maintain a comprehensive list of new business opportunities/prospects, prioritize effectively, and actively secure new business for the company.

· Email, call or travel to prospective/existing customers to establish and maintain strong relationships.

· Regularly review data (e.g., sales, new product adoption, satisfaction, etc.) from existing accounts to identify priorities and implement strategies to drive revenue growth and improve overall customer satisfaction.

· Support the dissemination and management of sales data, including ACES and PIES metrics, to the marketplace.

· Maintain a thorough understanding of HP Tuners’ product portfolio and competing products.

· Recommend changes in products, service, and policies by evaluating results and identifying competitive developments as well as marketplace opportunities.

· Prepare, update, and present corporate and product presentations to effectively communicate key messages and developments, while inspiring enthusiasm by highlighting the value of HP Tuners’ products.

· Develop, improve, and perform onsite and virtual customer product demonstrations.

· Attend and work assigned trade shows, races, and other promotional events.

· Support processing orders and collecting payments.

· Keep management informed by submitting activity and results reports, including daily call reports, weekly work plans, agenda, travel plan, and monthly sales analyses.

· Up to 45% of local and overnight travel is required. Occasional weekend travel may be required. Occasional international travel may be required.

Requirements

Education and Experience

· Typically require a high school diploma or GED and 6 or more years of work experience; a bachelor’s degree is preferred.

· Assume responsibility for very complex issues while continuously improving skill base and referring only the most exceptionally complex issues to higher-level staff.

· Perform work effectively with a high degree of latitude, requiring no oversight.

· Valid permanent driver’s license from state of residence and a clean driving record.

· Valid passport.

· Ability to work anywhere.

· Passion for emerging automotive technologies and engine performance.

Technical Skills/Competencies

· Client Relationship Management: Foster and maintain client relationships by actively listening to their needs, resolving complaints through detailed investigation, formulating effective solutions, and providing recommendations to management.

· Sales Target Optimization: Focus sales efforts by analyzing existing and potential customer volume to optimize targeting.

· Lead Generation and Prospecting: Cold call, self-source leads, overcome objections, and secure business opportunities.

· Customer Engagement and Communication: Email, call, or travel to prospective and existing customers to establish and maintain strong relationships.

· Sales Data Analysis: Regularly review customer data, including sales trends, new product adoption, and satisfaction metrics, to refine revenue growth strategies and improve customer satisfaction.

· Sales Metrics Management: Support the dissemination and management of sales data, including ACES and PIES metrics for market analysis.

· Product Knowledge and Sales Strategy: Maintain an understanding of the company’s product portfolio and competitive offerings to effectively communicate value.

· Competitive Analysis and Strategy Development: Recommend changes in products, services, and policies by evaluating results and identifying competitive developments and marketplace opportunities.

· Presentation Delivery: Prepare, update, and present corporate and product materials to educate customers and inspire enthusiasm.

· Product Demonstration: Develop, improve, and perform onsite and virtual customer product demonstrations.

· Negotiation and Closing Techniques: Handle objections, negotiate contracts, and close deals efficiently.

· Strategic Thinking: Possess strategic mindset to anticipate the business's evolving needs and broader goals related to technical support services.

· Event and Trade Show Coordination: Organize and represent the company at trade shows, races, and promotional events.

· Industry Trend Awareness: Keep up with emerging automotive technologies, engine/performance advancements, and shifts in consumer behavior to maintain competitiveness.

· Microsoft Office Suite: Word, PowerPoint, Excel, Outlook.

Nice to have, HP Tuners’ Product knowledge, including:

· VCM Live

· VCM Scanner

· VCM Editor

· MPVI3

· Hardware Components

· CORE ECU

· CORE EV

· 

Non-Technical Skills/Competencies

· Communication: Communicate clearly on multiple platforms/mediums (verbal, written, email, video calls, etc.).

· Interpersonal Skills: Build and maintain strong relationships through effective communication, collaboration, and emotional intelligence. 

· Listening: Listen to clients, understand their needs, and respond effectively to their concerns.

· Persuasion: Influence customers and prospects, creating a sense of urgency to drive prompt and decisive action.

· Trust-building: Establish credibility and foster trust by providing guidance and valuable insights to customers or clients.

· Professionalism: Maintain professionalism in all interactions.

· Customer-centric Mentality: Prioritize the needs, preferences, and satisfaction of customers when providing customer service.

· Note-taking: Document notes thoroughly for effective follow-up with customers.

· Teamwork: Collaborate with others to foster teamwork to drive results and create a positive team environment. 

· Time Management: Prioritize workload to ensure responsibilities are completed timely and efficiently.

· Work Independently: Act as a self-starter who can work independently while meeting goals/deadlines. 

· Adaptability: Thrive in new and unfamiliar situations with an outgoing and adaptable personality.

· Work Ethic: Stay focused and maintain productivity, even in challenging situations.

· Problem-solving: Exhibit problem-solving abilities, while quickly and effectively identifying and resolving customer concerns.

· Decision-making: Make sound decisions by analyzing situations effectively considering all relevant factors.

· Detail-oriented: Assess work with a keen attention to detail.

· Multitasking: Manage multiple tasks effectively.

Physical Requirements

· Working Conditions: While performing the duties of this job, the employee is regularly required to sit and work at a desk and computer for prolonged periods of time.

· During many trade events, shows, and customer visits ambient temperature may be uncomfortably hot or cold.

Please Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of HP Tuners.

Compensation and Benefits

At HP Tuners LLC, we understand that compensation plays a key role when considering a new opportunity. We are dedicated to ensuring fair pay for all employees and continually work towards greater transparency in our compensation practices. The estimated base salary range for this position is $120,000-130,000, with actual pay determined including factors such as location, skills, experience, and other relevant considerations. This position also qualifies for a discretionary bonus and a complete benefits package, including medical, dental, vision, life, and disability coverage, paid time off (PTO), and a 401(k) program with employer matching.

HP Tuners LLC is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class. HP Tuners LLC does not use AI (Artificial Intelligence) to make decisions in the hiring process. If AI (Artificial Intelligence) is utilized, HP Tuners LLC will include a disclaimer in the relevant job posting.