Demand Gen Manager
Skills
- Expertise with LinkedIn Ads and at least one other paid platform such as Meta or Reddit.
- Experience managing ABM programs with measurable results across 1:Many, 1:Few, and 1:1 segments.
- Fluency in CRM and marketing automation platforms like Salesforce and HubSpot.
- Strong skills in reporting, attribution modeling, funnel diagnostics including pivot tables and UTM tracking.
- Ability to set up conversion tracking and sync audience segments using tools like Tag Manager and Analytics.
- Familiarity with low-code automation tools such as Make, N8N, or Zapier.
Responsibilities
- Execute and optimize full-funnel demand generation programs across paid media and owned channels.
- Manage daily paid media activities including audience targeting, creative rotation, pacing, and bid strategies.
- Drive ABM campaigns (1:Many, 1:Few, 1:1) collaborating with SDRs, design, and content teams.
- Perform funnel diagnostics, report campaign performance, and conduct A/B and multivariate testing.
- Develop documented playbooks and automate campaign operations to improve efficiency.
Benefits
Average salary estimate
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