Business Development Manager

At Bulletproof, we craft products to awaken the potential in every coffee afficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust.

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together. 

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Bulletproof is looking for a Business Development Manager to help drive our business growth trajectory. The Business Development Manager is a highly collaborative role that will be responsible for identifying, developing, and executing strategic growth opportunities for Bulletproof across priority retail and distribution channels. This role focuses on expanding distribution, unlocking new partnerships, and accelerating incremental revenue through disciplined account development, customer collaboration, and cross-functional leadership.

The Business Development Manager will report to the VP of Retail Sales and will serve as a key growth driver, working closely with Sales, Category Management, Marketing, Finance, and Supply Chain to bring high-impact opportunities from concept to execution. This role requires a strong understanding of the CPG landscape, retailer dynamics, and Bulletproofs brand positioning to deliver sustainable, profitable growth.

Key Responsibilities:

• Identify, evaluate, and execute new business opportunities that drive incremental revenue and distribution growth across priority retail, and emerging channels.
• Develop strategic account plans and business cases for new retailers, distribution partners, and expansion opportunities within existing accounts.
• Lead end-to-end commercialization of new partnerships, from initial pitch and negotiations through onboarding, launch, and post-launch performance evaluation.
• Collaborate cross-functionally with Sales, Category Management, Marketing, Finance, and Supply Chain to ensure alignment on pricing, assortment, promotional strategy, and operational readiness.
• Own retailer and partner negotiations related to distribution, pricing, trade terms, and growth initiatives in alignment with Bulletproofs margin and brand objectives.
• Analyze market trends, competitive activity, and customer insights to inform opportunity prioritization and growth strategies.
• Partner with Marketing and Trade Marketing to develop customer-specific activation plans that drive velocity, trial, and brand awareness.
• Track, forecast, and report on new business pipeline performance, launch results, and ROI against growth targets.
• Represent Bulletproof as a strategic partner, building long-term relationships that support sustainable, mutually beneficial growth.
• Ensure all new business initiatives align with Bulletproofs brand standards, quality commitments, and operational capabilities.

• 5–8+ years of experience in CPG sales – experience in CPG is a requirement – business development, or account management, preferably within food, beverage, or wellness categories.
• Bachelor’s degree in business, marketing, finance, or a related field.
• Proven track record of driving new business growth, including opening new accounts, expanding distribution, or launching new retail partnerships.
• Strong understanding of retail dynamics across grocery, mass, club and B2B channels.
• Experience leading customer negotiations, including pricing, trade terms, and promotional planning.
• Ability to build compelling business cases using data, insights, and financial analysis.
• Strong cross-functional leadership skills with the ability to influence without direct authority.
• Excellent communication, presentation, and relationship-building skills.

• Excellent problem-solving skills, and ability to effectively present complex insights to business partners and leaders.
• Comfortable with fast-paced, demanding environment. Must manage multiple tasks, while adapting to changing priorities.
• Always having a continuous improvement mindset.
• Advanced user level in MS Excel, Word, PowerPoint, and Outlook.

Annual base salary gross: $115,000 - $130,000. The base salary range represents the anticipated low and high end of the salary range for this position.  The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.