Lifecycle Marketing Manager
Location: Charlotte, NC
Fastbreak AI is looking for an outstanding Lifecycle Marketing pro to setup communication workflows and build and run personalized email and newsletter campaigns.
Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.
You are a technical marketer, and love to test and connect marketing tools. You'll up the systems, data flows, and operating rhythm that turn email into a reliable growth channel. You'll manage segmentation, multi-touch campaigns, newsletters, and personalized journeys for executive decision makers at pro sports organizations and for youth sports directors.
What You’ll Do
- Select our email marketing & campaign management system.
- Configure, sync and manage our CRM (Salesforce) and email systems.
- Design multi-touch ABM journeys for enterprise products and teams, and different, more tactical playbooks for our SMB and youth sports audiences.
- Own segmentation, dynamic personalization, and A/B testing to lift open rates, CTR, replies, and pipeline influence.
- Launch newsletters and triggered programs for prospects, customers, and partners with clear audience goals.
- Build clean data flows, field mappings, data enrichment, email validation, and UTM standards.
- Improve deliverability with contact record augmentation, list hygiene, consent management, and send-time optimization.
- Create sales alerts and task workflows that convert intent signals into follow-ups inside Salesforce.
- Use AI tools and automations for audience building, testing and creative iteration.
- Report weekly on channel health, experiment results, pipeline impact, and share clear next steps.
- 4 to 6 years in email marketing, focused on B2B email and lifecycle programs.
- 3 or more years of experience working at small, high-growth companies.
- Hands on experience with AI data tools like Clay.
- Relentlessly curious: you design and run rapid experiments, document learnings and roll winning tests into repeatable playbooks.
- Hands-on experience setting up email systems and integrations with Salesforce.
- Comfortable building multi-touch campaigns, newsletters, and personalized journeys.
- SQL and/or no-code query skills for segmentation, along with confidence in spreadsheets.
- Highly organized and detail-oriented with a test and learn mindset.
- A BA/BS degree.
Preferred Skills
- Experience with startups & rapid growth.
- Google Analytics and Google Tag Manager.
- Salesforce API and Admin experience.
- Experience with SMB programs and community growth.
- Familiarity with ESPs or tools such as ZoomInfo, Apollo.io, Iterable, Customer.io, Litmus and Clay preferred.
Location
- Charlotte, North Carolina - you are excited to work in person.
- This is NOT a hybrid or remote position. Relocation assistance available.
Compensation
- Competitive salary, commensurate with experience.
- Comprehensive benefits. Health, dental, and vision insurance.
- A 401(k) plan with employer matching.
- Stock options.
Iterate and optimize, prove impact with data, and turn marketing tech into scalable growth. If you love email and testing new marketing technologies, apply now.
Average salary estimate
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