Head of Product Marketing
Location: Charlotte, NC
We’re looking for an outstanding product marketing leader to create the strategy and content for Fastbreak AI’s go-to-market engine.
Fastbreak is a rapidly growing leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL as well as some of the largest youth and amateur sports organizations around the world.
You will be the bridge between customers, sales, and product. You will turn real customer challenges into clear narratives, launches, and sales tools that win deals. You will build thought leadership that sets the pace for sports tech and turn our customers into standout customer success stories.
This person will partner with division leaders across our pro sports, amateur sports, and fan activation divisions. High performers in this role have a path to VP of Marketing.
What You’ll Do
- Own the product marketing strategy for Fastbreak’s sports operations platforms. Refine positioning, messaging, ICPs, and use cases.
- Plan and execute launches, rollouts, content and webinars and keep the field ready.
- Fuel Sales. Join sales calls, craft ROI stories, build demo flows, and deliver sales enablement materials and presentations to simplify sales.
- Create proof with customers. Run a customer reference program. Ship case studies, success story videos, and conference talks that showcase outcomes.
- Convert market insight into action. Synthesize feedback from leagues, conferences, and operators into crisp problem statements and priorities for the product team.
- Publish a point of view. Lead webinars, write briefs, and build decks that move conversations forward in sports tech.
- Help & Support. Keep helpdesk documentation and chatbots current.
- Track Competitors. Create sales rebuttals and playbooks to increase win rates.
- Manage Team Meetings. Run marketing stand-ups an agenda + SLAs to achieve tactical outcomes.
- Create Dashboards. Tie content to commercial outcomes (pipeline, win rate, adoption). Report results and tune future campaigns.
- 6–8 years in marketing, preferably in in B2B software or SaaS
- 3+ years in product marketing.
- Shipped full-funnel PMM: messaging → pages → proof → enablement → measurable lift.
- Verbal communication skills, with writing and storytelling for customers.
- Proven GTM track record across positioning, messaging, launches and input on pricing and packaging.
- Experience with hands-on partnership with sales teams, including joining calls, shaping ROI narratives, building demo flows, and supporting RFPs.
- An analytical approach with defined success metrics and reporting on launch performance, win rates, adoption, and pipeline influence.
- A working style that is organized, resourceful, and willing to travel for key meetings and events.
- Startup experience (required).
- A BA or BS (required).
- Sports experience is a huge plus. (Former collegiate athletes preferred).
Location
- Will work from Fastbreak HQ in Charlotte, North Carolina.
- This is not a remote or hybrid position. Relocation assistance is available.
- Some travel may be required.
Compensation
- Competitive salary, commensurate with experience.
- Stock options.
- Comprehensive benefits. Health, dental, and vision insurance.
- A 401(k) plan with employer matching.
- The opportunity to shape the future of a rapidly growing AI company.
Drive the Fastbreak AI story forward from product launch to customer proof, then turn that into repeatable growth. If this sounds like you, apply now to step in and lead from the front.
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