Sales and Marketing Intern
Hendrick Motorsports, a championship-winning NASCAR operation, is currently seeking a highly motivated candidate for a summer Marketing Internship opportunity beginning in January 2026. The ideal candidate will have interest in pursuing a career in sports & entertainment sales, marketing, events and data/analytics, and must be willing and able to work in-person from our Charlotte, North Carolina offices. The Marketing Intern will report to the Marketing Account Services Director and will be responsible for a variety of regularly scheduled deliverables and time-sensitive projects essential to the success of the organization and its corporate partners.
The Hendrick Motorsports internship program provides a hands-on opportunity for college students to build work experience and learn the behind-the-scenes operations of a professional sports team. Interns are exposed to various aspects of marketing and sales, including sponsorship and event activation, campaign development; partnership pitching, negotiation and contracting; and program measurement/analytics. Applicant placement is based on interest, experience, academic achievement, and the organization’s business needs. To qualify for an internship position, current college/university students must have a minimum of a 3.0 GPA. In addition, students must be available to work 40 hours per week including limited weekend obligations.
Responsibilities:
• Support Account Services and Partnership Development groups by contributing to case studies and white papers used for partnership renewal efforts and new partner pitches
• Contribute to the development and execution of Hendrick Motorsports events, including at-track partner hospitality suite activations, external partner events, and internal teammate focused events held on the Hendrick Motorsports campus
• Lead partner and prospect facility tours of the Hendrick Motorsports campus
• Assist Partnership Development group in researching potential partner brands and categories
• Undertake brand and activation research projects
• Organize and report upon industry data, trends, and analysis
• Assist Account Services group in the execution of partner-related tasks and requests, including support of partner production days, events and appearances
• Support the fulfilment of certain licensing-related requests, including the facilitation of autographed items
• Prepare partnership asset recaps to help ensure the proper fulfillment of contractual obligations
• Produce, maintain and distribute regularly scheduled internal communication documents such as production schedules and marketing calendars
• Interact with Hendrick Motorsports fans and lead on-site customer
communications
• Assist Technical Partnerships lead with industry specific research projects and
the development of both internal and external presentation materials
Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.
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