Digital Marketing Specialist - job 1 of 2

Our client is a media, investment, and education company championing business ownership, valuation, and wealth-building strategies. They publish digital content, host events, and build financial education products.

Location
Fully Remote (Work from Home) | 9 AM – 5 PM EST

Role Overview

As a Digital Marketing Specialist, you will support campaign performance measurement, data analysis, website management, email marketing, and CRM tasks. Working closely with product, creative, and marketing teams, you’ll ensure campaigns are cohesive and high-impact. You’ll manage the technical aspects: website updates, landing page creation, and marketing automation. The ideal candidate has 3+ years of experience in digital marketing, strong technical proficiency, and excellent communication skills.

Key Responsibilities

Data Analysis & Campaign Optimization

• Pull and analyze marketing data to identify trends, insights, and optimization opportunities.

• Measure KPIs and suggest adjustments to enhance performance.

• Use analytics tools to track campaign effectiveness, customer behavior, and conversions.

Website Management & Content Updates

• Manage and update website content via WordPress or Webflow.

• Ensure site performance, functionality, and SEO alignment.

• Collaborate with creative teams on visuals and messaging.

Email Marketing & HubSpot Tasks

• Execute email campaigns using HubSpot marketing automation.

• Build and edit landing pages in HubSpot for engagement and conversion.

• Manage HubSpot workflows and lead-nurturing processes.

• Support CRM tasks: data entry, segmentation, and campaign workflows.

Cross-Department Collaboration

• Partner with product, creative, and other marketing stakeholders to synchronize campaigns.

• Serve as a communication bridge between departments to align marketing efforts.

Technical Proficiency & Process Improvement

• Leverage WordPress, Webflow, and HubSpot tools to execute marketing tasks.

• Continuously evaluate and refine workflows to enhance efficiency.

• Stay current on marketing trends and technology to inform innovation.

Qualifications

Experience

• 3+ years in digital marketing focused on email, web, and analytics.

• Hands-on experience managing websites and marketing automation tools.

Skills

• Strong technical proficiency in WordPress or Webflow.

• Experience with HubSpot (emails, pages, workflows).

• Ability to interpret analytics and drive optimizations.

• Excellent verbal and written communication.

• Detail-oriented, organized, and able to manage multiple projects.

• Self-motivated, proactive, and results-driven.

• Blend of creative and analytical thinking for marketing performance.

What Success Looks Like

• Consistently meeting or exceeding campaign KPIs.

• Smooth execution of email and web-based initiatives.

• A well-maintained website with content that supports brand goals.

• Effective collaboration across teams to launch aligned campaigns.

Opportunity

This is a fantastic opportunity to join a dynamic, innovative company where your expertise will directly contribute to the success of creative and impactful marketing campaigns. If you are a self-starter with a passion for digital marketing and technical proficiency, apply today to become part of a team that is helping businesses break away from the ordinary and think differently.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets