Insomniac - Marketing Campaign Specialist, YouTube

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing specifically in the YouTube space? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of marketing. Is this you? Read on… 

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.  The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. The Marketing Campaign Specialist, YouTube requires an experienced digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position.

RESPONSIBILITIES 

• Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.

• Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement

• Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives.

• Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives.

• Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities.

• Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners.

• Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior.

• Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow.

• Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets.

• Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives.

• Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps.

• Ensure timely and accurate approvals for all marketing and YouTube/media assets.

• Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations.

• Train and provide support in onboarding team members, clients, vendors and partners when needed

• Other projects and responsibilities as assigned.

QUALIFICATIONS

• 3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy.

• Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.

• Exceptionally high attention to detail while working in a fast-paced environment.

• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.

• Strong communicator who is comfortable leading strategy and presenting YouTube insights and campaign results.

• Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns.

• Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice.

• Experience managing multiple timelines, adapting quickly, and collaborating across departments.

• Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.

• Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed.

WORK ENVIRONMENT

• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines 

• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location 

• Must be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY 

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $70,000.00 - 85,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.