Email Marketing Content Coordinator

The Fresh Market & You:

Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

• Team Member discount up to 40%
• Health, Dental, & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members

• Personal time off and additional time off purchase plans are available
• AND much more!

About the Position:

The Fresh Market currently has an opening for an Email Marketing Content Coordinator in our Store Support Center (099). The Email Marketing Content Coordinator is responsible for day-to-day creation of email communication assets, overseeing each email communication campaign’s lifecycle, and executing communication strategies that drive customer retention and sales growth. Candidate must have working knowledge of email campaign set up and execution, as well as working knowledge of creative workflow systems such as Workfront. Responsibilities include the creation of customer-facing email communications, through Workfront, with a focus on the development of creative content per the monthly plan.

This position reports to the Email Marketing Content Manager.

What You'll Do:

• Collaborate with Director of Loyalty & Email Marketing, as well as Email Development, Merchandising, eCommerce, Local Store Marketing, and Loyalty teams to produce Guest email communications, including, but not limited to:
• Daily emails supporting our Daily Deals
• Stand Alone communications supporting Meal Solutions, New/Seasonal Products, and other corporate initiatives
• Assist in maintenance of the Email Communications Calendar, collaborating with cross-functional stakeholders to ensure updates and details to the monthly email content plan are captured and communicated with the Creative Team
• Developing and communicating email content outlines for each email sent to guests with the Design Team
• Coordinating Email Content cross-functional reviews and approvals through the Workfront creative review tool
• Support the management of the Weekly Proofing Calendar to ensure that the Email Development Team receives necessary assets for on-time email building and deployment
• Support the management of the Daily Design List for daily prioritization of Email Content needs
• Collaborating with eCommerce to build and communicate the Weekly Collection Link document with the Email Development team
• Support the development and implementation of Email Content Strategy to support Company and Departmental goals and objectives.
• Participate in the weekly Email Communications Calendar Review with the Marketing Leadership Team.
• Participate in and occassionally lead the review of the Email Marketing Content Plan during the cross-functional Weekly Ad Planning meeting.
• Partner with Email Marketing Development Manager to coordinate the day-to-day sends and audience building (store lists, targeted/personalized content to specific cohorts of guests, etc.).
• Continuously search for new customer engagement opportunities, including enhancing or adding data points to inform communication and personalization initiatives.
• Email content management as needed outside of regular business hours (occasional evenings and weekends).

Qualifications:

At a minimum, what you’ll need:

• Bachelor’s degree in Marketing, Communications or related field.
• 1-3 years email marketing and project management experience including campaign management and marketing automation.
• Proven ability to coordinate information and content with multiple stakeholders to deliver results in a fast-paced, deadline-driven environment.
• Must be highly detail-oriented and possess the ability to execute with minimal direction.
• Demonstrated proficiency in communication and providing direction to multiple stakeholders
• Demonstrated proficiency with the Microsoft Office Suite, particularly Excel, Word and PowerPoint

Preferred qualifications:

• Basic knowledge of InDesign to support minor email content edits
• Experience in creative development workflow systems, I.e. Adobe Workfront
• Experience in Retail Grocery or QSR's

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer:

We are proud to be an Equal Opportunity employer. Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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