THE COMPANY

At Builder Prime, we’re revolutionizing the home improvement industry by doing more than just building software—we're giving hardworking contractors their time and freedom back. Our all-in-one business management solution is the essential platform for companies at their "level-up" moment, seamlessly integrating CRM, estimating, production management, payments, and reporting. By replacing disjointed tools with a unified data and automation foundation, we empower businesses to operate more efficiently, win more jobs, and achieve their growth goals. We look for collaborative and community-oriented team members who bring initiative and curiosity to the challenge of solving problems for our customers.

In 2023, Builder Prime raised their Series A financing from Blueprint Equity and additional investors. We recently announced our Series B, also financed by Blueprint Equity.

THE ROLE

This is a remote position open to candidates authorized to work in the US without visa sponsorship, who presently reside in the US. Travel will occasionally be required to the office in the greater Denver metro area. Additional travel may be required.

As we enter our next stage of aggressive growth, we are seeking a commercially-minded marketing leader whose primary objective is to build and scale a marketing engine that directly drives pipeline and accelerates revenue. You will be held accountable for marketing's contribution to our sales targets, achieving this by crafting a powerful brand narrative, building a predictable demand generation function, and establishing a world-class product marketing discipline. This is a critical leadership role for a data-driven operator who understands that every marketing activity must ultimately tie back to revenue.

THE DAY-TO-DAY

• Own the Marketing Strategy: Define and execute the end-to-end marketing plan, including brand positioning, demand generation, digital strategy, product marketing, and customer engagement.

• Master the Customer Journey: In partnership with Sales and Revenue leadership, design and implement a comprehensive customer journey that drives acquisition, engagement, and long-term retention.

• Refine Our Targeting: Sharpen our Ideal Customer Profile (ICP) and buyer personas by analyzing competitive intelligence, market trends, and win-loss data.

• Craft Our Narrative: Create succinct, value-driven messaging that clearly articulates the power and value of the Builder Prime platform.

• Manage the Marketing Engine: Develop and manage the annual marketing budget, ensuring effective resource allocation and a clear ROI. Deliver data-driven forecasts and performance reports to the leadership team and board of directors.

• Drive Growth & Accountability: Take ownership of key marketing metrics including Sales Accepted Leads (SALs), pipeline generation, and customer acquisition cost (CAC).

• Build & Lead a High-Performing Team: Build, mentor, and scale the marketing team, fostering a collaborative, high-performance culture aligned with company goals. Build functions using AI teammates where possible.

• Align with Product & Sales: Partner closely with the Product team to connect our roadmap to the go-to-market strategy and with Sales to ensure seamless collaboration and maximum impact.

WHAT YOU BRING:

• Proven Growth-Stage Experience: A track record of contributing meaningfully to scaling a B2B SaaS company through a significant growth phase (e.g., from $5M to $25M ARR).

• Series A/B Leadership: Prior experience leading a marketing function in a Series A or Series B company is highly desired.

• Full-Stack Marketing Expertise: Deep experience across multiple marketing disciplines, including demand generation, account-based marketing, product marketing, events, customer marketing, and partner marketing.

• Industry Knowledge (Preferred): Direct experience marketing to the home improvement, residential/commercial construction, or field services industries is strongly preferred.

• Exceptional Collaboration Skills: A history of strong partnership with Sales leadership (specifically in a structure with a Sales-owned SDR function) and the ability to work effectively with executives and product managers.

• Team-Building Experience: Demonstrated success in hiring, mentoring, and scaling a marketing team.

• Data-Driven Storytelling: The ability to use data to inform strategy, define customer segments, and measure ROI, and then weave that data into a compelling story that resonates with all stakeholders.

• MarTech Proficiency: Deep experience with modern marketing/sales platforms (e.g., HubSpot, Salesforce), analytics tools, and channel-specific platforms (SEO, Paid Ads, ABM), with a history of partnering with Revenue Operations on systems and data.

• A 'Player-Coach' Mentality: Able to think strategically at a high level while also being willing and able to roll up your sleeves and execute alongside the team.

THE BENEFITS

• Medical, dental, vision plans with generous company contribution for employees

• 401k plan with matching contributions, immediately vested

• Access to Health Savings Account (HSA) for eligible plans

• Medical and Dependent Care Flexible Spending Account (FSA)

• Employer-paid Life and Short-Term Disability Insurance

• Paid Time Off (Vacation, Sick Leave, and Volunteer Time Off)

COMPENSATION

This position will pay a base salary of $180,000-$210,000 depending on experience and location, with an additional variable compensation element to be discussed in the interview process.

Builder Prime is an Equal Opportunity Employer and values diversity at all levels. We also participate in E-Verify to confirm employment eligibility in the U.S.