Sr. Demand Generation Manager

Fortreum is a trusted leader in cloud and cybersecurity services, ranked in the Top 5 FedRAMP Third Party Assessment Organizations (3PAO). We provide independent, third-party and vendor-agnostic regulatory assessment and advisory services, coupled with advanced cybersecurity offensive and compliance technical services to our clients. Our comprehensive service portfolio includes regulatory compliance (FedRAMP, FISMA, SOC, ISO, HIPAA, CMMC, PCI) and technical security services (Penetration Testing, Red Teaming, Social Engineering, Attack Surface Analysis and others).

Working with Fortune 500 companies and leading cloud service providers, we've built our reputation on our service-delivery excellence and unwavering commitment to client success. Our rapid growth creates exceptional opportunities for driven professionals to make their mark in the cybersecurity industry with a focus on our core values:

• Quality matters most

• Customer-driven mindset

• Autonomy to do your job

• Personal accountability/stewardship

The Opportunity

We are seeking a strategic, data-driven Senior Demand Generation Manager with a strong focus on a buying-group-centric approach. This is a critical, high-impact role responsible for developing and executing integrated campaigns that engage and influence the entire buying committee at our target accounts, ultimately driving qualified opportunities for our cybersecurity services. The ideal candidate has deep expertise in B2B demand generation and account-based marketing (ABM) within the cybersecurity sector. They are a strategic orchestrator who can build consensus within target accounts and accelerate the buying cycle.
This is a remote role, with the potential for occasional domestic travel.

Key Responsibilities

• Buying Group Strategy: Develop, own, and execute multi-channel campaigns that target and engage multiple stakeholders within key accounts, moving beyond a single-lead focus.

• Orchestrate Account Engagement: Plan and manage coordinated outreach across multiple channels (paid media, email, events, sales engagement) to create a cohesive and personalized experience for entire buying groups.

• Performance Marketing: Manage and optimize the company’s paid media budget, with a focus on delivering messages tailored to different roles (e.g., C-suite, IT security) within target accounts.

• Sales Alignment and Enablement: Collaborate closely with the sales team to develop target account lists, define buying group personas, and provide sales with tailored playbooks, messaging, and insights to engage the full committee.

• ABM and Nurturing: Implement and manage account-based marketing (ABM) programs that leverage a combination of 1:1, 1:few, and 1:many tactics to engage specific high-value accounts and their buying groups.

• Lead-to-Opportunity Management: Oversee the entire buying journey for target accounts, ensuring seamless coordination between marketing and sales to accelerate the path from initial engagement to qualified opportunity.

• Event Strategy: Integrate events into the overall account-based strategy, ensuring promotional and follow-up activities are tailored to the specific buying groups attending.

• Reporting and Analysis: Track and report on account-based metrics, such as account engagement, buying group velocity, and pipeline influenced, to prove the ROI of the buying group-centric approach.

Basic Qualifications

• 5-7+ years of B2B demand generation or ABM experience, with proven success in promoting professional services, ideally within the cybersecurity industry.

• Proven track record of building and executing account-based or buying group-centric strategies that generate measurable pipeline and revenue.

• Hands-on experience managing marketing automation platforms and CRMs, and familiarity with ABM platforms.

• Expertise in executing and optimizing paid media campaigns on LinkedIn and Google Ads, with a clear understanding of account targeting.

• Strong analytical skills and a data-driven mindset, with an ability to connect marketing activities to account-based outcomes.

• Excellent communication and collaboration skills, with a focus on aligning with sales to close deals within complex buying groups.

Preferred Skills

• Experience with events is a plus, particularly in a promotional and lead management capacity.

• B2B demand generation or ABM experience in cybersecurity

• Hands on experience with Salesforce

What Fortreum Offers

We offer a competitive compensation package, where you will be rewarded based on your performance/outcomes and recognized for the value you bring to our business. You will be a part of something special as we continue to grow. The founders have a proven track record of successful company acquisitions/exit of both small and mid-market cybersecurity organizations. Our benefits package includes medical insurance, dental insurance, vision insurance, 401(k) with 5% employer match, company paid short-term disability, company paid long-term disability, company paid AD&D and life insurance, flex time off, annual bonuses, training stipends, certification reimbursements, access to over 30,000 free online training courses, personal cell phone allowance, new hire and annual home office stipend, spot awards and eleven paid holidays.

An Affirmative Action and Equal Opportunity Employer

Fortreum is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected]. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected] or call 703-594-1460. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.