Marketing Coordinator - B2B/Agency Marketing Focus

About Avex

Avex is a rapidly growing eCommerce agency that partners with merchants in the fashion, lifestyle and premium products space. From high-growth DTC brands to enterprise, we have partnered with companies such as: Khaite, Quip, KITH, Stoney Clover Lane, Love Shack Fancy, LVMH, Arizona Beverages, TAG Heuer, Hugo Boss, Enjoy Life, Mondelez, O'Neill, Serta Simmons Bedding and many others. We design, build and optimize eCommerce experiences on Shopify Plus for global brands.

Our Values

BUILD our clients’ businesses, INSPIRE our employees to grow, CHALLENGE the norm, and DELIVER on our commitments.

We design and build digital commerce experiences that connect brands to people through creative, technology and culture. We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding for our team. Avex believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for our clients.

We ensure that our team members and partners possess these traits. We feel that it is important to prioritize these core values over everything else. This allows us to deliver results for our clients, as well as a safe and fun work environment.

• Teamwork
• Passion
• Respect
• Talent
• Accountability
• Resourcefulness
• Radical Transparency
• Visionary

Role & Responsibilities

The Marketing Coordinator plays a critical role in supporting B2B marketing initiatives for Avex’s internal agency brand and client retention marketing efforts. This is an agency-side role, working across multiple eCommerce brands, and requires prior experience in B2B marketing—particularly within an agency or similar environment.

A significant portion of this role involves high-quality copywriting for B2B audiences. You’ll write and edit content for client campaigns, agency marketing, and partner initiatives—everything from blog posts and case studies to email campaigns and event promotions—ensuring all content aligns with brand voice, engages a professional audience, and supports strategic goals.

Key Internal Responsibilities

• Coordinate B2B-focused advertising campaigns, schedule posts, manage event logistics, track budgets, and write blogs tailored to agency and partner audiences.
• Collaborate with internal teams to execute marketing strategies that promote the agency’s services and highlight expertise in the eCommerce space.
• Conduct market research to identify growth opportunities, particularly in the B2B eCommerce sector.
• Create compelling content—blogs, case studies, presentations—that showcases Avex’s value to prospective and current clients.
• Manage the agency’s digital presence, update website content, coordinate B2B social media posts, and support email marketing campaigns.

Client Project Responsibilities

• Develop content briefs for client email campaigns with a focus on D2C retention marketing strategies.
• Write and schedule D2C email campaigns, ensuring messages are targeted, persuasive, and aligned with client goals.
• Segment email lists, conduct A/B testing, and ensure compliance with email best practices.

Event & Partnership Marketing

• Assist in planning B2B-focused webinars, workshops, conferences, and partner events.
• Write promotional copy and follow-up communications to engage prospects before, during, and after events.
• Support partnership initiatives with eCommerce platforms, technology providers, and industry associations, crafting content for joint marketing efforts.

Marketing Performance & Reporting

• Track and analyze KPIs for B2B campaigns and content performance.
• Prepare reports to inform data-driven improvements in marketing strategy.

We have expectations and so should you. We want to make sure we’re aligned on what is expected from both sides.

• You have proven B2B marketing experience—ideally in an agency setting.
• You're a strong copywriter
• You're familiar with various Email Service Providers, such as Klaviyo
• You're familiar with Shopify and Shopify Partners
• You will travel for events
• You’re passionate about eCommerce, technology and/or design.
• You hold yourself and others accountable.
• You’re competitive and love winning as a team.
• You have high standards and expect the same from your team.
• You understand we're a growing company and everyone wears multiple hats.
• You understand that there will be “easy weeks” but also “busy weeks” where we need to help each other out.
• You can work autonomously without being micromanaged.

Working at Avex

• We offer unlimited PTO
• We offer remote or flexible working
• We value work-life balance
• We reward people based on their accomplishments and contributions
• We strive to make a difference in our clients' businesses
• We take burnout seriously and do our best to monitor it
• We treat people like adults, as long as they treat others with the same respect
• We have extremely high standards
• We're highly competitive in the industry and we love winning as a team
• We prioritize people over profits
• We donate a percentage of revenue to No Kid Hungry

Compensation and Benefits

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

• 401K with company matching
• Remote (Optional / Hybrid)
• Untracked PTO and sick days
• Paid holidays
• Monthly WiFi & Wellness stipends
• Yearly Training & Office Equipment stipends
• Aetna Healthcare, Dental, Vision