Associate Vice President Integrated Marketing

This position is posted by Jobgether on behalf of Her Campus Media. We are currently looking for an Associate Vice President Integrated Marketing in the United States.

We are seeking a dynamic and strategic Associate Vice President of Integrated Marketing to lead a high-performing marketing team and drive large-scale, multi-channel campaigns. In this role, you will oversee planning, execution, and optimization of integrated marketing programs, collaborating closely with internal teams and external partners to achieve measurable results. You will manage senior marketers, oversee resources, and implement innovative strategies that enhance client satisfaction, team efficiency, and revenue growth. This position offers a fast-paced, creative environment with opportunities to shape marketing operations, drive innovation, and influence brand impact across diverse audiences.

Accountabilities

• Lead and manage the Integrated Marketing team, directly supervising senior marketers and overseeing broader departmental operations.
• Allocate resources strategically, assign campaign leads, and recruit, hire, and onboard new team members as needed.
• Serve as the primary leadership point for client partners, modeling exceptional client service and campaign management.
• Oversee execution of multi-channel campaigns, including community, influencer, digital, and experiential initiatives, focusing on renewals and incremental growth.
• Ensure campaign budgets, profitability, and operational efficiency, implementing AI tools to optimize workflow.
• Provide mentorship, guidance, and problem-solving support to team members while fostering collaboration and professional development.
• Continuously improve internal processes, tools, and systems for campaign planning, execution, and reporting.
• Collaborate cross-functionally with Strategy, Sales, and Planning teams to provide insights, pre-sale recommendations, and post-sale considerations.

• 7+ years of experience in integrated marketing, social media, or influencer agency roles, including account management and campaign operations.
• 2+ years of leadership experience managing integrated marketing or account management teams.
• Proven success in developing and managing complex campaigns with large budgets, working directly with senior-level client partners.
• Experience implementing AI and global talent solutions to improve team efficiency.
• Strong analytical mindset with the ability to synthesize quantitative and qualitative data into actionable insights.
• Creative, solutions-oriented problem solver with excellent communication, negotiation, and crisis management skills.
• Superb organizational and project management abilities, with focus on scalability and process optimization.
• Deep understanding of Gen Z culture, digital media trends, and innovative marketing approaches.

Passion for mentoring teams and driving impactful campaigns that balance audience, community, and client interests.

• Eligibility for commission and bonus potential.
• Choice of six health insurance plans, plus dental and vision coverage.
• 401(k) retirement savings plan with company matching.
• Flexible PTO and remote work options.
• Generous holiday policy with 22+ paid holidays annually, including 2 floating holidays.
• Highly parent-friendly culture with up to 15 weeks of paid parental leave.
• Summer Fridays and early no-meeting Fridays throughout the year.
• FSA and HSA offerings.
• Life, short-term, and long-term disability insurance options.
• Free One Medical membership providing same-day primary care via video or in-person.
• Free Health Advocate services to navigate healthcare options.
• On Target Earnings (OTE) between $130,000–$180,000, depending on experience and qualifications.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias—focusing solely on your fit for the role. Once the shortlist is completed, it is shared directly with the company that owns the job opening. Their internal hiring team then makes the final decision and handles next steps, such as interviews or assessments.

Thank you for your interest!

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