Marketing Specialist (Contractor)

About your Role:  

As a contact-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Sr. Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride’s portfolio of online schools. 

In this role, you’ll champion our local schools—working closely with teams across corporate communications, social media, creative, demand generation, market research, product, and enrollment—as well as with external agencies and school leaders. Your contributions will help ensure that prospective families clearly understand the value of our schools, directly supporting Stride’s mission and enrollment goals. 

SUMMARY: The Marketing Specialist will support the planning, development, and execution of marketing campaigns for Stride’s core business—our management of 70+ online schools. This includes setting campaign objectives, developing campaign timelines and strategies, and partnering with internal and external teams to create communication assets across digital and offline channels. The role will also help assess campaign impact and effectiveness through testing and performance analysis. As Stride’s K–12 schools represent a strategic business priority, this position offers a unique opportunity to innovate and make meaningful contributions to organizational success. 

ESSENTIAL FUNCTIONS:  

• Assist in the development and execution of marketing campaigns that support enrollment and engagement goals for our online schools 

• Coordinate with internal and external stakeholders to deliver campaign assets across channels including paid media, social media, email, digital events, SEO, and other relevant channels  

• Contribute to the creation of messaging and marketing content that aligns with school value propositions and addresses audience needs 

• Collaborate with external earned media agencies to execute local and regional public relations and awareness campaigns 

• Partner with creative, product, and school leadership teams to ensure campaign materials accurately reflect product features, benefits, and differentiators 

• Use market research insights to inform campaign strategy, positioning, and content development 

• Support A/B testing initiatives and apply findings to improve campaign performance and audience engagement 

• Track and analyze marketing metrics (e.g., website traffic, conversion rates, lead generation) to assess campaign effectiveness and recommend optimizations 

• Maintain organized documentation for marketing plans, timelines, deliverables, and campaign results 

• Contribute to new product launches by coordinating cross-functional efforts and developing launch materials 

• Foster strong relationships with internal teams and external partners to ensure alignment and collaboration 

• Ensure timely, clear, and accurate communication with stakeholders throughout campaign planning and execution 

• Stay informed on trends, tools, and best practices in K–12 education, digital marketing, and product marketing to enhance team strategy and execution 

• Serve as a reliable contributor with growing subject matter expertise in assigned responsibilities 

This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.   

MINIMUM REQUIRED QUALIFICATIONS:    

• 1–2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experience 

• Ability to manage priorities and work independently 

• Highly organized, detail-oriented, meets deadlines consistently 

• Strong written and verbal communication skills 

• High standards for quality and accountability in deliverables 

Certificates and Licenses: None required. 

OTHER REQUIRED QUALIFICATIONS:   

• Excellent presentation skills with ability to leverage technology effectively 

• Excellent interpersonal and collaborative skills with ability to build strong working relationships 

• Ability to work both independently and within a team-oriented environment 

• Strong project management and organizational skills with attention to detail 

• Experience using and reporting on marketing performance metrics 

• Ability to prioritize effectively and manage competing priorities to deliver and drive results 

• Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events) 

• Ability to clear required background check  

DESIRED QUALIFICATIONS:   

• Experience or interest in the K–12 education or edtech sector 

• Previous collaboration with cross-functional remote teams 

• Strong strategic thinking, analytical thinking, problem-solving skills 

WORK ENVIRONMENT:  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• This is a remote (i.e. at home) position 

Compensation & Benefits: Stride, Inc. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections.

• We anticipate this position will pay $15.14 - $28.84 per hour. This is a temporary/contractor role, and you will be an employee of Randstad. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.  All employment is “at-will” as governed by the law of the state where the employee works.  It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.