Director of Marketing – Crypto, Blockchain & Payments

Stronghold is a fintech infrastructure company reimagining how money moves—securely, transparently, and with next-gen compliance at its core. We provide developer-friendly APIs that power fast, secure pay-by-bank and embedded payments. Our SHx token brings a new layer of utility to our ecosystem, supporting merchant rewards, governance, and decentralized financing.

We're also an AI-forward company. At Stronghold, AI isn't a buzzword—it's foundational. We integrate AI tools and workflows into every department, from product development and engineering, to finance, marketing, compliance, and operations. AI accelerates our decision-making, enhances our customer experience, and enables every team member to operate at a higher level of efficiency and creativity.

Headquartered in the San Francisco Bay Area with deep roots in New Zealand, we operate with a global mindset and local grit. We’re a diverse team of technologists, operators, and industry experts driven by curiosity and impact. At Stronghold, we value speed over red tape, substance over flash, and innovation without ego.

Our core values: Be Self-Aware, Have Good Judgment, Be Curious, Seek Innovation, Communicate Clearly, Make a High Impact, Be Bold, Be Selfless, Be Accountable, Be Honest, and Show Grit. Be Self-Aware, Have Good Judgment, Be Curious, Seek Innovation, Communicate Clearly, Make a High Impact, Be Bold, Be Selfless, Be Accountable, Be Honest, and Show Grit.

Named a Forbes Fintech 50, Stronghold’s mission is to improve financial access by powering innovative payment and financial services solutions through our open APIs.  We’ve been going deep to lay the underlying rails for modern payments and reach all customers with secure, transparent ways to move money. 

We are seeking team players who can evolve with the company as we scale and add new products. We are a team of technologists and industry experts who take a data-driven and innovative approach to solving problems.  We power possibilities for our customers by bringing the best talent together in an open and collaborative work environment that rewards curiosity and grit.

Stronghold is proud of its SF Bay Area and New Zealand roots and strives to build a diverse team to serve our ecosystem better while staying true to our core values.  Our core values are to Be Self Aware, Have Good Judgment, Be Curious, Seek Innovation, Excellent Communication, High Impact, Be Bold, Be Selfless, Be Accountable, Be Honest, and Show Grit.

We are looking for a visionary and execution-driven Director of Marketing to lead the growth and positioning of SHx in the crypto and fintech space. This role requires a strategic marketer with deep knowledge of blockchain, DeFi, and fintech, who can drive adoption, increase token utility awareness, and build Stronghold’s brand as an innovator in financial services.

The Director of Marketing will oversee:

SHx Community Manager – Engaging and growing the SHx token community.

Senior Content Producer – Crafting high-quality fintech, blockchain, and payments-focused content.

Associate Product Marketing & Content Manager – Executing marketing campaigns and product positioning.

This role reports directly to Stronghold’s CEO and works closely with Product, Partnerships (External), Compliance, and Business Operations.

What You’ll Do

• Marketing SHx Ecosystem & Token-Focused Initiatives

• Lead the go-to-market strategy for SHx ecosystem across rewards, DeFi merchant financing, governance, and future use cases.

• Develop and execute strategic marketing campaigns

• Optimize SHx ecosystem branding, messaging, and market positioning across all channels, ensuring clarity and consistency.

• Build a strategy to increase SHx ecosystem adoption, engagement, and ecosystem participation through content, partnerships, and education.

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• Community & Ecosystem Growth

• Work with the SHx Community Manager to drive high-impact engagement across Discord, Twitter, Telegram, and emerging blockchain platforms.

• Design and implement token holder engagement strategies, including rewards programs, governance participation, and community growth initiatives.

• Identify opportunities for collaborations with industry influencers, fintech partners, and blockchain projects to expand SHx’s presence.

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• Content & Brand Leadership

• Oversee high-quality content production that educates the market on SHx’s utility, Stronghold’s fintech solutions, and the broader blockchain landscape.

• Ensure marketing efforts align with StrongholdNET’s overarching blockchain and payments strategy.

• Manage educational content, press releases, social media campaigns, and AMAs to elevate SHx’s reputation in fintech and blockchain.

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• Growth & Performance Marketing

• Develop and execute growth marketing strategies, including community incentives, referral programs, and partnerships.

• Oversee marketing analytics, community growth metrics, and campaign performance tracking.

• Work with product and finance teams to develop SHx utility use cases that drive real-world adoption.

Who You are

• Experienced in Blockchain & Fintech Marketing: You have deep expertise in blockchain marketing, token ecosystems, and growth strategies.

• Payments & Fintech Experience: You understand traditional financial systems and Web3—bridging the gap between fintech, payments, and blockchain-based solutions.

• Community-Focused: You have experience growing engaged communities and driving ecosystem participation.

• Strategic & Hands-On: You can build high-level marketing strategies while also executing creative, data-driven campaigns.

• Strong Communicator: You can translate complex fintech and blockchain concepts into clear, compelling messaging for different audiences.

• Data-Driven & Performance-Oriented: You’re focused on tracking KPIs, optimizing campaigns, and ensuring strong ROI on marketing efforts.

• Have strong program management skills to manage outside marketing vendors.

What We're Looking For

• 12+ years of marketing experience, with at least 3 years in blockchain/DeFi/fintech marketing.

• Proven track record in growth marketing strategies, token engagement, and community development.

• Experience managing marketing teams, agencies, and cross-functional initiatives.

• Familiarity with blockchain technology, ecosystem partnerships, and digital asset utilities.

• Deep understanding of Twitter, Discord, Telegram, Reddit, and fintech marketing strategies.

• Bonus: Experience in ACH payments, embedded banking, or financial product marketing.

Full time position with ability to work 3 days a week in our San Francisco office

Authorized to work in the United States (required)

As an equal opportunity employer, Stronghold does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. 

As an equal opportunity employer, Stronghold does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws.

Authorized to work in the United States (required)

No visa sponsorship available at this time