Head of Growth Marketing
Skills
- Expertise in B2B product marketing and demand generation
- Strong GTM strategy, segmentation, and pricing experience
- Proven experience in paid media, content strategy, ABM, and events
- Data-driven mindset with experience measuring pipeline and CAC metrics
- Excellent cross-functional communication and storytelling skills
Responsibilities
- Define and scale product marketing: positioning, packaging, pricing strategy, and sales enablement materials.
- Develop segment-specific value propositions and translate complex capabilities into clear buyer narratives.
- Own full-funnel demand generation: paid media, content, email, ABM, events, and lifecycle campaigns.
- Design and execute co-marketing and partner programs with brokers, consultants, and strategic partners.
- Set KPIs and measurement frameworks to track marketing-attributed pipeline, CAC, and CAC:LTV.
- Hire, coach, and lead a multidisciplinary marketing team and operate as a strategic partner to Sales, Product, and the CMO.
Education
- Bachelor’s degree required (business, marketing, communications or related field)
- MBA or advanced degree preferred
Benefits
- Medical, dental, and vision insurance
- $4,300 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- 33 days annual PTO
- 401(k) with 4% employer match
- Up to 16 weeks fully-paid parental leave
- Stock options and flexible work
Average salary estimate
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