Consumer Insights Analyst

Join Our Team as Consumer Insights Analyst at TCP-US!

TCP-US is seeking a dynamic and experienced Consumer Insights Analyst to join our Integrated Marketing function in a full-time, salaried role based in Woodcliff Lake, New Jersey.

This position that plays a pivotal role in strengthening and accelerating our core business. You'll work closely with the Chief Marketing Officer, supporting marketing by driving data driven decision making across the organization.

This role is anticipated to have an 80% focus on quantitative analysis, leveraging syndicated data sources such as Nielsen and Numerator to uncover actionable insights and monitor market and brand performance. The remaining 20% will focus on qualitative consumer studies, including briefing and analyzing focus groups and in-depth interviews to gain deeper understanding of consumer behavior and preferences.

Financial Outcomes

• Supports the delivery of the financial objectives of all brands including market share, brand penetration and building awareness. There is a special focus in this role on Eight O’clock coffee

• The role is specifically responsible for all A&P spend management as it relates to syndicated data and research and ensuring those budgets are managed and spent efficiently

Customer Service

• Consumer and Customer insights-based decision making: Act as the central connection to customers and shoppers by offering strategic insights and guidance to Sales and Marketing, delivering a comprehensive understanding of shopper and consumer behavior.

• Shopper programs ROI: Consolidate and deliver consistent measurement and evaluation of our shopper programs to optimize our ROAS

Internal process

• Create and maintain a single source of truth which brings together all relevant and important consumer and shopper information and insights at the fingertips of the whole commercial organization.

• Support brand strategy and annual brand planning process to drive the strategic direction of all brands

• Serve as the main point of consumer planning/research for the global planning team

What are the Critical success factors for the Role?

• Preferred experience in CPG syndicated data management platforms (Nielsen / Circana)
• Preferred 1-2 years of previous experience in consumer/shopper insights role

• Proven success in turning data into consumer or shopper insights that drove business growth

• Undergraduate degree, preferably in data science / data management, Marketing, Business Administration, Economics or related fields

• Experience with measurement and ROI analysis generation of activities

• Experience managing external partners and negotiating contracts

What are the Desirable success factors for the Role?

• Experience with qualitative research and brand tracking tools

• Experience with running online research or working with panel data

• Passion for food/beverage marketing

• Natural curiosity about how things work and how they can be improved

Total Target Compensation Hiring Range: 90,000 USD to 126,000 USD per year

The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2026, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.

Final compensation for each employee will be determined based on various factors, including—but not limited to—geographical location, knowledge, skills and abilities, relevant experience, and educational background.

In addition to the Total Target Compensation, as part of Tata Consumer Products U.S. Inc., this position is eligible for our comprehensive employee benefits program. Benefits include a retirement plan, private health coverage, access to Employee Assistance Programs (EAP), leave entitlements, and special TCP discounts. Detailed information regarding benefit plan participation will be provided upon receipt of an employment offer or upon joining the organization.

Please note: The Company reserves the right to modify base salary and any other discretionary compensation programs at any time. Adjustments may be made based on individual performance, company or departmental performance, and market factors. The Company also reserves the right to amend benefits in accordance with company policies.