Growth Marketing Manager, rhode

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

About rhode: rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

rhode is a fast-growing skincare brand rooted in intention, innovation, and impact. We’re looking for a growth-obsessed marketer to lead our performance marketing efforts and help scale our DTC business across paid channels.

As Growth Marketing Manager, you’ll own all acquisition marketing programs—including paid social, search, affiliates, and emerging platforms. You’ll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization.

• Own and optimize all paid media channels, including Meta, Google, TikTok, affiliates, and new platforms
• Build and execute full-funnel strategies to drive acquisition, conversion, and LTV
• Manage our affiliate program: recruit partners, set commissions, and drive performance
• Partner with ecommerce, creative, and marketing teams to brief, test, and iterate content and landing experiences
• Collaborate with external agency partners on budget pacing, KPI performance, and campaign execution
• Forecast, track, and report on channel performance—surfacing insights and opportunities
• Design and lead A/B tests and growth experiments to inform scalable strategies

• 5+ years in performance or growth marketing—DTC or beauty experience preferred
• Deep expertise in paid media strategy and execution across Meta, Google, TikTok, and affiliate platforms
• Strong analytical skills with proficiency in GA4, Looker, Excel, and other analytics tools
• Experience with A/B testing, CRO best practices, and creative optimization
• Proven ability to manage budgets, drive efficiency, and deliver measurable results
• Highly organized, self-starting, and able to manage multiple initiatives across teams
• Proficiency in Figma and a strong creative eye for performance content
• Comfort working cross-functionally in a fast-paced, evolving environment

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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