Partner Marketing Manager
Skills
- 7+ years experience in partner, performance, affiliate, or product marketing.
- Experience developing and launching marketing programs across multiple media channels.
- Familiarity with CPA, CPC, CPL, and CPM payment models.
- Knowledge of affiliate tracking models, platforms, and tools.
- Strong analytical skills to build and optimize performance marketing campaigns.
- Excellent interpersonal and communication skills to work cross-functionally.
- Ability to influence teams and utilize resources effectively.
- Experience with paid media strategy, planning, and measurement.
- Creative brief writing, testing, and adaptation based on insights.
- Experience in online retail, merchandising, and customer acquisition.
- Expertise in both online and in-store retail marketing.
- Preferred experience marketing across US and Canada.
- Industry knowledge in home, fitness, electronics, and fashion sectors.
Responsibilities
- Develop and execute full-funnel co-marketing campaigns across various categories and channels.
- Maintain and grow marketing relationships with merchant partners to drive performance and growth.
- Deliver creative strategies to increase affiliate revenue via the Affirm marketplace.
- Provide data-driven analysis and insights to optimize campaigns and partnerships.
- Serve as a merchant advocate and collaborate cross-functionally for process improvements.
- Manage inbound RFP requests and create dedicated marketing plans for prospective partners.
- Set campaign targets aligned with acquisition, engagement, and loan takeup goals.
- Coordinate with media agencies and internal teams to develop media plans and content.
- Manage partner marketing budget, comprehensive calendars, and compliance submissions.
- Leverage industry research to create vertical-specific marketing strategies.
Education
- Bachelor’s degree or equivalent experience in marketing or related field.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents.
- Flexible spending stipends for technology, food, lifestyle, and family forming expenses.
- Competitive vacation and holiday schedules.
- Employee Stock Purchase Plan (ESPP) allowing discounted stock purchase.
- Remote-first work environment with flexibility and occasional office presence.
- Inclusive hiring practices and reasonable accommodations provided.
Average salary estimate
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