Lifecycle Marketing Specialist - job 1 of 2
Skills
- 2+ years lifecycle or email marketing experience, preferably in B2B/SaaS.
- Proficiency with Salesforce campaigns and marketing automation tools (Marketo preferred).
- Strong ability to use AI for campaign development and iteration.
- Analytical mindset with experience deriving insights from data.
- Excellent execution, project management, and collaboration skills.
Responsibilities
- Create and execute targeted marketing campaigns leveraging AI across email, SMS, and other channels.
- Use marketing automation tools like Marketo to set up and automate customer journeys and personalized messaging.
- Develop deep understanding of the customer journey to inform lifecycle marketing strategies.
- Track and analyze key metrics, performing A/B testing and optimize campaigns based on data insights.
- Collaborate cross-functionally to align campaigns with customer lifecycle stages and product goals.
Education
- Bachelor's degree preferred but not explicitly required.
Benefits
- Open and transparent culture promoting inclusivity.
- Comprehensive medical, dental, vision, life insurance, and disability coverage.
- Paid parental leave and fertility benefits.
- Generous vacation plus additional summer holiday weekends.
- 401k retirement plan.
- Onsite gym and child care center at Utah HQ with subsidized childcare.
- Bi-annual company swag drops.
- Additional perks for remote employees.
Average salary estimate
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