VP Marketing & Guest Experience

JOB TITLE: VP of Marketing & Guest Experience

DIVISION: Marketing

REPORTS TO: Resort President

LOCATION: Solitude Mountain Resort

CLASSIFICATION: Full-Time/ Year-Round/ Salary

SALARY RANGE: $115k-$140k DOE. 30% Annual Incentive Bonus + Long Term Incentive

POSITION:

You'll lead marketing, branding, communications, and guest experience strategy across the resort—driving revenue, elevating brand presence, shaping guest satisfaction, and orchestrating public events.

JOB DUTIES AND RESPONSIBILITIES:

Strategic & Leadership

• Develop and execute an integrated marketing and guest experience strategy aligned with resort business goals (passes, lift tickets, lodging, food & beverage, events, programming).
• Role model Solitude values, behaviors and leadership expectations to build a high performing team.
• Set clear expectations for department priorities, planning and budgeting in alignment with resort business goals.
• Collaborate cross-functionally with SLT, operations, finance, sales, partnerships, and guest services.

Marketing & Brand

• Oversee marketing initiatives: website updates, CRM strategy, digital marketing, social media content, email, advertising.
• Ensure cohesive brand presence across all channels—including signage, collateral, and visual standards.
• Manage public relations, media relations, sponsorships, and external partnerships

Guest Experience & Event Programming

• Design and oversee in-resort guest experiences and programming (festivals, activations, loyalty initiatives).
• Partner with internal teams to align guest-facing communications with on-mountain operations.
• Collect and analyze guest feedback and KPIs to optimize experiences and loyalty.

Communications

• Lead internal and external communication strategy: newsletters, guest messaging before/during/after visits.
• Develop crisis communications readiness and oversee reputation management.
• Coordinate with PR firms as needed and serve as spokesperson when appropriate.

Data, CRM & Analytics

• Manage CRM systems and data-driven marketing (email segmentation, guest lifecycle, loyalty insights).
• Track campaign effectiveness—lift ticket sales, web conversions, social engagement, guest satisfaction metrics.

Sponsorships & Partnerships

• Identify and secure resort sponsorships and strategic partnerships.
• Promote brand collaborations and activations to deliver value for both resort and partners

SPECIFIC JOB REQUIREMENTS:

• Minimum 10 years of senior-level marketing leadership experience, preferably within the hospitality, ski, travel or resort sector.
• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
• Deep understanding of ski culture and guest expectations; intermediate skiing/snowboarding ability required, expert level preferred.
• Expertise in digital marketing, CRM architecture, content strategy, PR, brand management, signage/graphic production.
• Strong leadership, strategic thinking, project management, and cross-functional collaboration skills.
• Data-driven decision-making mindset — experienced in tracking metrics and optimizing campaigns.
• Excellent communication and media relations experience; comfort as public-facing representative.

Preferred Attributes

• History of developing loyalty programs, driving retention, and growing guest spend through integrated campaigns.
• Prior experience planning and executing on-mountain events and guest activations.
• High emotional intelligence and ability to work in a fast-paced/matrixed environment.
• A passion for mountain recreation and storytelling that resonates with ski guests.

Compensation & Benefits

• Competitive base salary with executive bonuses.
• Resort perks: employee ski pass, guest lodging discounts, gear discounts, possible equity in select organizations.
• Opportunity to influence both brand strategy and guest operations in a memorable mountain destination.

Perks of Working Here:

Work & Play in the Mountains:

• Embrace the stunning Wasatch Mountains.
• Connect with fellow mountain enthusiasts.

Benefits:

• Access to select Alterra Mountain Company Destinations.
• Free Solitude season pass for you and eligible dependents.
• Discounts on solitude lift tickets for friends and family.
• Discounts on food, rentals, retail, and lessons.

Other Perks:

• Comprehensive medical, dental, vision, and life insurance for eligible employees
• Pro deals with outdoor brands.
• Generous 401(k) plan with company match.
• Free counseling service through Employee Assistance Program.