Lifecycle Marketing Manager

Plaud AI is hiring a Lifecycle, Monetization Marketer

Role Overview:

We’re looking for an exceptional person to join our Americas Marketing team, focused on customer monetization. This role is ideal for someone who can operate as both a high-level strategist and a deep tactician – crafting scalable frameworks while also diving into the nuances of individual user behaviors. You’ll run programs grounded in a nuanced view of customer behavior, and use insights to inform broader monetization strategy.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week.

Key Responsibilities:

• Develop and execute customer optimization and conversion strategies across in-app and email channels, and other avenues.

• Collaborate closely with Sales and Marketing teams to devise and implement efficient campaigns, ensuring learning pathways of transition from starter plans to upgrade.

• Partner with the Product team, contributing insights and expertise to introduce new features designed to drive conversions and enhance the user experience.

• Foster cross-functional relationships to align product development with the overarching goal of optimizing our conversion landscape and maximizing growth opportunities.

• Lead and measure the development and execution of user-centric programs that generate tangible results and drive upsells.

• Identify and assess new monetization opportunities as we expand our customer base and product portfolio.

Qualifications:

• 5+ years experience in monetization, growth, email, customer marketing or another role that marries strategy, marketing, data, and operations in a PLG tech or retail company.

• Strong capability in email and customer experience systems like Hubspot, Klaviyo, Braze, Pendo, Amplitude

• Direct experience in a product-led-growth, direct-to-consumer, self-serve retail or tech company.

• Success leading cross-functional initiatives across Marketing, Sales, Product, & Operations, especially in fast-paced, evolving environments.

• A strong grasp of customer psychology and behavior around pricing and self-serve products.

• Comfortable working with early-stage teams, internationally time zoned.

Location: San Francisco, California

About Plaud Inc.

Plaud Inc. is building the next generation of intelligence infrastructure and interface to capture, extract, and utilize intelligence from what you say, hear, and see. Our AI note-taking devices, Plaud Note and Plaud NotePin, and Plaud Intelligence platform are designed to help professionals boost efficiency and save hundreds of hours each year.

We are growing our consumer-loved note-taking platform and assembling a high-impact team of builders, marketers, and customer champions who thrive on shaping the future of AI-powered productivity to unlock product-led growth (PLG) at scale.

Why join us:

• Founding Team: Opportunity to be part of the founding team of Plaud and drive impact at a startup rocketship. Join a skyrocketing team where your career reaches new heights.

• Proven Product-Market Fit: Bootstrapped, profitable, and experiencing explosive growth. Positioned uniquely to lead the future of work and productivity by leveraging innovative AI-driven devices and software.

• Competitive Salary and Equity Package: Employee-friendly equity for full-time employees.

• Paid Time Off: Generous PTO and parental leave policy.

• Retirement Planning: 401(k) plan for US employees with company matching.

• Equal Opportunity: Plaud Inc. is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

Company Offsite: Annual offsite to bring our team together and celebrate our achievements.