Sr. Manager, CRM

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We’re looking for a Sr. CRM Manager to join our growing team. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer, and is relentless at finding the levers to drive customer engagement. You understand the important role acquisition plays in retention, and you know how to partner with cross-functional teams to unlock new customer-centric strategies. You know CRM is so much more than just sending emails, and you’re excited to think outside the box when it comes to how to drive customer engagement.

You Will:

• Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages

• Build and scale our lead generation program from the ground up, including SMS opt-in

• Regularly analyze CRM funnel KPI’s to identify opportunities to optimize pre- and post-click experiences with cross-functional teams

• Partner with cross-functional stakeholders from Integrated Marketing, Product Marketing, Product, Insights, and more to advance acquisition and retention goals

• Develop best-in-class testing roadmaps from experimentation, planning, and development to scaling the learning

• Work with our product, data, and engineering teams to design and launch complex automated campaigns and ensure high-quality, error-free implementation, testing, and QA of CRM campaigns

• Work with the Director, CRM, and Sr. CRM Managers to overhaul reporting structure and dashboards to unlock program visibility internally and to cross-functional teams

• Manage, mentor, and develop a team of 1 with an opportunity to grow the team

You Have:

• Bachelor’s Degree or equivalent work experience

• 5-8 years of experience in CRM & Lifecycle, subscription experience a plus

• A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection

• Customer-centric mindset with experience using customer insights (qualitative and quantitative) to inform business strategy and day-to-day decision-making

• Ability to communicate the benefits of strategies to business audiences of all levels

• Expertise in bringing cross-functional stakeholders together to advance retention goals

• Familiarity with Braze, Iterable, Marketo, or similar ESP

• Ability to drive experimentation focused on core success metrics

• Knowledge of HTML, CSS, and email client basics

• An in-depth understanding of the healthcare, wellness, or CPG industry is a plus

• Knowledge of FDA & HIPAA regulations is a plus

• Strong desire and curiosity to learn

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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