Creative Strategist
Skills
- 2-3+ years in creative direction or creative strategy for performance marketing
- Strong brand strategy and excellent writing skills with a portfolio of ad creative
- Proficiency with paid social creative best practices and platform nuances
- Experience using analytics to inform creative decisions and optimize campaigns
- Comfort working with video production processes and directing editors
Responsibilities
- Generate creative concepts for static, GIF, and video ad units and develop detailed creative briefs
- Write and refine scripts for video ads and oversee production from concept through final edit
- Source and repurpose content from existing assets, internal talent, and external creators
- Collaborate with video editors and designers to guide creative execution and maintain brand consistency
- Optimize creative for platform-specific requirements on Facebook, Instagram, YouTube, TikTok, etc.
- Analyze paid performance metrics (nCAC, CTR, scroll-stop rate) and iterate creative based on data
- Coordinate with influencers and manage whitelisted creator content and relationships
- Develop cohesive copy and messaging for email, SMS, and web channels
Education
- Bachelor's degree preferred or equivalent practical experience in marketing/creative fields
- Portfolio of work demonstrating performance-driven creative and scriptwriting
Benefits
- Competitive compensation and opportunities for career growth
- Comprehensive health benefits for you and your family
- Generous PTO and wellness-focused perks
- Free Grüns product subscriptions
- Fully remote, high-trust environment with bi-annual company off-sites
- Opportunities for cross-functional learning and ownership
Average salary estimate
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