Lifecycle Marketing Manager
Skills
- 5+ years in lifecycle or email marketing in a B2C environment
- Proficiency with a marketing automation platform (Salesforce Marketing Cloud preferred)
- Experience editing basic HTML and using dynamic content
- Strong understanding of segmentation, personalization, and lifecycle strategy
- Analytical ability to interpret campaign metrics and derive actionable insights
- Knowledge of email best practices, deliverability, and CAN-SPAM compliance
- Excellent written and verbal communication and cross-functional collaboration skills
- Highly organized with strong attention to detail and project management capability
Responsibilities
- Plan, execute, optimize, and report on lifecycle email campaigns and automated journeys for the Personal Loans vertical
- Develop and maintain automated workflows including triggered drip series, recurring sends, transactional messages, and one-time campaigns
- Partner with SFMC/marketing automation engineers for template production, journey builds, audience segmentation, and QA
- Design segmentation and personalization strategies using available data to improve engagement and conversion rates
- Run A/B tests, analyze results, and iterate on creative, timing, and targeting
- Collaborate with BI, Product, Engineering, and Legal to align on data, compliance, content, and timing
- Support lifecycle strategy, planning cycles, and creation of business cases for new flows or cross-sell opportunities
- Research competitor tactics and lifecycle best practices to identify opportunities for innovation
Education
- Bachelor’s degree in Marketing, Communications, Economics, or related field, or equivalent experience
Benefits
- Competitive salary with annual discretionary bonus eligibility
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off and other standard leave benefits
- Remote work flexibility and cross-functional collaboration opportunities
- Professional development and growth potential across product verticals
Average salary estimate
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