Marketing Manager

Spark Car Wash Overview:  

Spark Car Wash is a high-growth, next-generation express exterior car wash company serving the Northeast. Spark is in the process of opening a significant number of modern car wash locations throughout NJ, NY, and PA. The company is on track to become the largest operator in our market by 2025 and has full pipeline visibility on 40+ stores. Spark’s success is due to a relentless focus on making car washing an energizing experience for customers and an enriching environment for our employees.

Marketing Manager Summary:

Spark Car Wash is disrupting what people think they know about washing cars. Coming off a recently closed Series C, Spark has the capital, leadership, and momentum to scale aggressively. We are hiring a Marketing Manager, reporting directly to the Vice President of Growth, who can think creatively, act nimbly, and get things done.

As a Marketing Manager, you’ll be at the center of the journey to build our growth engine from the ground up. You will own mission-critical initiatives that drive our revenue and shape a modern, regional brand. You’ll get the opportunity to touch every part of marketing, with exposure to all elements of the marketing mix. You will help launch customer acquisition strategies, build scalable store launch playbooks, and engage with our customers to increase their lifetime value.

You’ll work directly with experienced leaders from AEA Investors, Bain & Company, Lidl, Wawa, L’Oreal, and CVS, gaining full exposure to what it takes to scale a high-growth, customer-centric business. This is a unique opportunity to own high-visibility marketing campaigns that have an outsized impact on the success of the business. In this role, you will have a front row seat to what it takes to build an exciting consumer business, while growing yourself and your career along with us.

Responsibilities:

• Site Launch Strategy: creating multi-channel launch strategies for new store launches
• Customer Engagement: engaging with customers throughout their lifecycle to extend customer lifetime value
• Campaign Execution: building campaigns for promotions, including email, text message, signage, and coordination with on-site teams
• Community Outreach: supporting our Operations Teams with developing community outreach programs, including local town events and brand activations
• Content Creation: creating ongoing branded content for email newsletters, text drip campaigns, and social media feeds
• Vendor Management: partner with our digital agency, designers, and printers to execute both strategic and operational marketing needs
• Marketing Reporting: understanding impact on KPIs from various marketing initiatives
• Ad Hoc Support: working cross-functionally to support any and all marketing-related activities

• 1-3 years prior marketing experience for consumer-facing companies
• Demonstrated success managing off marketing campaigns and customer acquisition programs
• Hands-on experience with digital marketing platforms (Meta, Google, Yelp, etc.)
• Results driven mentality to achieve goals and exceed expectations

·        Graphic design, copywriting, social media photography skills are a plus

• Strong attention to detail and organizational skills
• Clear verbal and written communication skills
• Highly collaborative in working with other team members across departments
• Effectively utilize technology and marketing software systems to execute marketing initiatives

·        Ability to work in a fast-paced, rapidly changing environment

• Capability to travel up to 25% of the time across NJ, Eastern PA, and NY

• Competitive base salary plus annual bonus compensation package
• Excellent comprehensive health coverage, including medical, dental, and vision, as well as ancillary benefits
• Hybrid work schedule
• 401K with contribution match
• 3 weeks paid vacation
• Company laptop
• Branded company gear and free car washes