Senior Integrated Marketing Manager
Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup.
Milani Cosmetics. Luxury that’s born inclusive, not exclusive.
Reporting to the VP, Marketing the Senior Integrated Marketing Manager will partner closely with the Senior Marketing Manager, Brand & Product and the Influencer/Owned Social Marketing Manager to plan, execute, and optimize omni‑channel campaigns that bring Milani’s brand purpose to life. You’ll be the connective engine between creative, paid media, PR, retail/trade marketing, social content, and influencer initiatives to ensure unified storytelling and maximum impact.
Responsibilities:
- Campaign Strategy & Execution: Plan and lead integrated, 360° marketing campaigns around product launches, seasonal brand moments and core franchise/product re-support initiatives—spanning retail, social, PR, events, paid media, and experiential while partnering cross-functionally to ensure consistency across in-store and online activations.
- Cross‑Functional Collaboration: Work with internal and external stakeholders—social, creative, media, sales/trade, e‑commerce, influencer teams—to align on campaign roadmaps, asset requirements, timelines, and KPIs.
- Go‑to‑Market Planning: Execute GTM playbooks including promotional calendars, retailer support plans, hero moments, planogram adaptations, and training toolkits.
- In-Store Communication & Merchandising: Translatecore product benefits, campaign messaging, and brand tentpole moments into compelling in-store creative—including endcaps, shelf signage, PDPs and other retail displays. Ensure consistency across digital and physical
- Measurement & Optimization: Develop and manage campaign scorecards with meaningful KPIs. Analyze performance across channels; assess consumer sentiment, retailer feedback, social listening, and sales data to deliver actionable insights and post‑camp recaps.
- Consumer & Market Research: Track beauty trends, cultural/cultural marketplace shifts, category competitors, and consumer behavior data to inform activation strategies and white space opportunities.
- Budget & Vendor Management: Manage campaign budgets, external agencies, media partners and PR/experiential vendors to optimize ROI and on-time delivery.
- BA/BS in Marketing, Communications, Business, or related field.
- Minimum 5 years of integrated marketing, brand marketing, or activation roles—preferably in beauty, CPG, fashion, or lifestyle.
- Experience with masstige beauty brands strongly preferred.
- Proven expertise launching and managing campaigns across retail and digital channels.
- Strong analytical skills—comfortable with tracking performance, interpreting dashboards, and delivering outcome-based insights.
- Excellent project management: timeline coordination, briefing, execution, recapping.
- Creative storyteller with compelling communication and presentation skills.
- Ability to collaborate across social media, influencer, trade, creative, and e‑commerce teams.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Floating Holidays and Public Holidays)
- Family Leave
- Short Term & Long Term Disability
- Training & Development
- Dog Friendly Offices
- Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on-site)
Compensation
The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, experience. The annual base salary range for this role is $107,000.00-130,000.00.
EOE/M/F/Vet/Disability
Average salary estimate
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Milani, headquartered in Los Angeles, is a market leader in the cosmetics industry, best known for its top-quality products for women of all skin tones and beauty goals. The company began with the creation of Jordana Cosmetics in 1986 and grew wit...
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