Business Development Representative
ABOUT THE ROLE
A U.S.-based legal-marketing company that specializes in lead generation for law firms is seeking a Business Development Representative (BDR) / Appointment Setter to help expand their client base. You’ll focus on outbound calling to connect with law-firm decision-makers, introduce the company’s lead-generation network, and book discovery meetings for the internal sales team.
Time Zone: U.S. Business Hours
Salary: $1200/mo + Incentive
WHO YOU ARE
- A confident communicator in the English language
- Self-driven, competitive, and comfortable making high-volume outbound calls (smile-and-dial mentality)
- Results-oriented with a demonstrated experience in achieving meeting-setting targets
- Tech-savvy and able to learn CRMs and dialers quickly (e.g., Zoho, Vonage)
- Resilient and coachable, you take feedback, refine your approach, and stay energized
- Comfortable working independently while collaborating closely with the company leaders and internal sales team
WHAT YOU’LL DO
- Outbound Prospecting & Lead Generation
- Call prospective law-firm clients daily to secure qualified appointments for Account Executives
- Follow structured outreach scripts and tailor messaging to capture interest and handle objections
- Log calls, notes, and follow-ups accurately in Zoho CRM, integrated with Vonage
- Research and identify new or emerging law-firm leads to expand target lists
- Performance & Reporting
- Maintain consistent high-volume activity (hundreds of calls weekly)
- Book an average of 5+ meetings per week by ramp period; 10 per week represents top performance
- Track daily activity and provide concise weekly progress summaries
- Collaboration & Systems
- Partner with the sales team to refine scripts, lead lists, and outreach strategy
- Share feedback and insights to strengthen campaign results
- Engage in regular coaching sessions to improve communication and conversion effectiveness
- 3+ years of experience in outbound sales, appointment-setting, or B2B lead generation (preferably for U.S.-based clients)
- Proven success in high-volume cold-calling or tele-prospecting roles
- Excellent spoken English and professional phone demeanor suitable for U.S. audiences (South Africa or LATAM preferred)
- Strong technical proficiency with CRM platforms, dialer tools, and data tracking (Zoho and Vonage experience a plus)
- Reliable internet connection and a quiet, professional remote workspace
- Work From Home
- Training & Development
- Performance Bonus
Average salary estimate
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