Senior Manager, Brand Strategy & Innovation – Brand Advantages

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Position Summary

Visa’s Global Brand Team is seeking an experienced and strategic Senior Manager to join our Global Marketing organization, focusing on strengthening Visa’s Brand Value for both consumers and clients. This pivotal role will drive the development and management of our global brand claims strategy, positioning Visa as a leader in security, acceptance and trust. The Senior Manager will spearhead key FY26 initiatives that support our Security+ strategy, shape compelling value propositions, and unlock new opportunities to showcase Visa’s superiority in the marketplace. Effectively embedding Visa’s brand advantages in consumer advertising is a key lever for marketing to be able to deliver on the four strategic imperatives of Visa’s 2030 Strategy.

Essential Functions

• Brand Claims Center of Excellence
  • Maintain and enhance a centralized global repository of brand claims spanning initiatives, audiences, and regions.
  • Lead the development and refinement of claims that deliver on the Security+ brand promise.
  • Manage the risk assessment process for all brand claims, ensuring adherence to legal, regulatory, and corporate guidelines.
  • Enable Regional implementation and campaign performance
• Claims Development & Delivery
  • Develop and launch new, differentiated claims for strategic focus areas, including: Affluent, Non-Card, Innovation Products, and B2B Solutions
  • Partner cross-functionally with Legal, Product, Regional, and Creative teams to ensure claims are substantiated, relevant, and globally scalable.
  • Package substantiated claims in clear, actionable formats for internal and external stakeholders, including support for legal approvals
• Audience Testing & Insights
  • Design and execute qualitative and quantitative testing programs to validate claim effectiveness across key consumer and client segments.
  • Identify and integrate robust comparative data points to reinforce Visa’s superiority, especially in security,
  • Collaborate with Insights & Analytics teams to test brand claims ability to lift relevance, preference and motivation to choose Visa.
  • Leverage insights to refine messaging and inform go-to-market strategies.
• Client & Investor Brand Strength
  • Develop a new approach to demonstrate Visa’s brand strength for clients and investors, utilizing BERA and other independent data sources.
  • Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle.
  • Create compelling, data-driven storytelling for RFPs, renewals, and sales enablement materials

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications
• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• Bachelor’s degree in Marketing, Communications, Business, or related field, MBA or advanced degree preferred.
• 7+ years of progressive experience in global brand strategy, brand marketing, or related field—financial services or technology experience strongly preferred.
• Proven track record in brand claims development, substantiation, and competitive positioning.
• Strong analytical skills and experience leveraging data to inform strategy and storytelling.
• Experience in managing cross-functional teams and global initiatives.
• Excellent communication and stakeholder management skills, with ability to influence at all levels.
• Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously.
• Familiarity with brand measurement tools e.g., BERA and audience research methodologies a plus.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 149,900.00 to 217,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.