Senior Manager, Paid Social and Digital Marketing
Skills
- Expertise managing large-scale paid social campaigns across Facebook, Instagram, TikTok, Reddit
- Strong knowledge of Google Ads and multi-channel acquisition strategies
- Advanced performance analysis skills: ROAS, CAC, CPM, CPO and conversion tracking
- Experience with A/B testing, analytics tools (Google Analytics, BI tools) and multi-touch attribution
- Budget management experience with seven-figure media spends
- Excellent written and verbal communication for stakeholder reporting and presentations
Responsibilities
- Develop and execute paid social and digital media strategies across Facebook, Instagram, TikTok, Reddit, Google Ads and other channels to optimize the acquisition funnel
- Manage end-to-end campaign operations including budgeting, targeting, creative prioritization, bidding strategies, and testing
- Continuously A/B test ad formats, targeting, creatives, and bidding approaches to improve CPM, CAC, CPO and ROAS
- Analyze campaign performance, generate actionable insights, and present regular performance reports and forecasts to senior leadership
- Collaborate cross-functionally with Affiliate & Influencer, Brand & Creative, Customer Insights, CRM & Retention, Finance, and Tech to align goals and optimizations
- Manage a seven-figure paid social budget, allocating spend to maximize efficiency and ROI
- Own TikTok Shop strategy and sales targets, building and scaling TikTok affiliate and creator programs
- Integrate influencer assets, UGC, and whitelisting tactics into channel-level planning and budgets
- Monitor industry trends and drive innovation to keep campaigns competitive
Education
- Bachelor’s degree in Marketing, Business, or related field or equivalent professional experience
Benefits
- Full medical, dental, and vision benefits
- Basic life insurance
- 401(k) eligibility with company matching
- Flexible vacation and time off policy; paid holidays
- $100/month wellness stipend
- Tuition reimbursement
- Fringe benefits including access to Onnit Academy gym and subsidized healthy meals
Average salary estimate
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