Sr. Analyst - Media Management

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Lexus’ Media Management Department is looking for a passionate and highly motivated Senior Analyst with an entrepreneurial mindset.

The primary responsibility of this role is to guide the development of cross-channel media recommendations with multimillion-dollar financial implications.

Reporting to the Media Manager for Lexus, the person in this role will support the department's objective to develop go-to-market strategies and communications ecosystems to reach our target market and maximize the effectiveness of our media investments. 

What you’ll be doing

• Develop, implement, and measure media recommendations to support vehicle/brand campaigns representing financial investments in the tens of millions across all paid media channels (e.g. social, search, display, video, print, OOH, programmatic, gaming, etc.).

• Serve as key business stakeholder for martech, data, and analytics strategies by collaborating with internal analytics/data science teams as well as agency partners.

• Lead agency billing, budget tracking, and quarterly forecasting; serve as key liaison with Lexus Finance.

• Leverage performance metrics and available data to guide digital media optimization recommendations on a bi-weekly basis during campaign timeframe.

• Lead multiple agency teams of up to 30 people in developing effective communication goals, strategies, and tactics to reach Lexus’ marketing business objectives.

• Manage plans across 5+ media planning and buying agencies; often filling in the role of agency communications director to advance alignment across agency silos.

• Support Lexus’ branded entertainment program as needed.

• Represent and clearly communicate Lexus’ business objectives to the highest level of sales/business development executives at key media companies.

• Demonstrate critical thinking, sound business judgment, and persuasive reasoning in socializing media strategies and plans with relevant Lexus stakeholders.

• Coordinate with other Marketing stakeholders (i.e. Vehicle, Lexus.com, Social, PR, Motorsports, After Sales), to ensure alignment and efficiency between content development and earned/owned/paid media strategies.

• Review and critique highest-profile advertising in service of advancing Lexus’ business objectives.

What you bring

• Bachelor's Degree or higher or equivalent working experience in Marketing, Advertising, and Market Research.

• Experience in advertising, traditional & digital media planning, marketing, market research, or strategic planning.

• Strong skill set in critical thinking, market analysis, problem-solving, relationship building, project and vendor management.

• Ability to manage projects and multiple agency teams in a dynamic environment.

• Strong business insight and the ability to assess implications of strategic decisions on future operations.

Added bonus if you have

• MBA or other applicable advanced degree.

• Budget management experience: forecasting, reconciliation, billing, budgeting.

• Experience with SAP ERP and SAP Ariba.

What we’ll bring 
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services, adoption, childcare, schools and more

• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

• Relocation assistance (if applicable)