Director, Customer Strategy - Chips

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

• As a key member of the Snacks Category team, you will work with your peers and cross-functional partners to deliver Annual Operating Plan (AOP) goals and customer Joint Business Plan (JBP) commitments.
• Act as the key Sales voice across innovation, commercialization, and portfolio management processes.
• Drive strategic growth by integrating customer perspectives into all aspects of planning and execution.
• Champion cross-functional collaboration to solve challenges and seize opportunities in real time.
• Influence the future of Campbell Snacks through compelling selling stories and customer-first strategies.

What you will do...

• Lead Strategy & Planning
  • Own the Sales portion of the Annual Operating Plan process.
  • Develop customer/channel-specific Gross Sales, Net Sales, and Trade targets.
  • Co-lead Integrated Business Planning (IBP) to align trade spend, merchandising, and innovation with demand projections.
• Drive Execution & Innovation
  • Ensure big bet innovation strategies are customer-informed and flawlessly executed.
  • Act as the Sales lead in Portfolio Management Review (PMR) and Stage Gate processes.
  • Create compelling brand offense and defense selling materials for Customer Sales and DSD Operations.
• Collaborate Across Functions
  • Partner with Field Sales, Sales Finance, Shopper Insights, Category Strategy, Brand Marketing, Shopper Marketing, and RGM.
  • Work with Sales Ops and Supply Chain to address headwinds and shape demand.
  • Align with Category Strategy and Brand Marketing on optimized channel assortment recommendations.
• Forecasting & Optimization
  • Lead demand forecasting and trade management to support commercial plans.
  • Communicate customer forecasts and business drivers to Demand Planning and IBP teams.
  • Identify risks and opportunities, balancing customer needs with business goals.

Who you will work with...

• Field Sales and Customer Teams
• Sales Leadership Team
• Category Strategy, Revenue Growth Management, and Sales Planning
• Cross-functional partners: Brand Marketing, Finance, Supply Chain, R&D
• External retail partners across various channels

What you bring to the table... (Must Have)

• Bachelor’s Degree required
• Minimum 12 years of CPG sales experience, including roles in:
  • Customer Sales / Customer Management
  • Category Management / Strategy
  • Revenue Management
  • Trade Marketing / Promotional Planning
  • Sales Finance
• Strong financial and marketplace acumen
• Excellent communication, influencing, and negotiation skills
• Proven ability to synthesize data into strategic initiatives and selling stories
• Process management and problem-solving expertise

It would be nice if you have... (Nice to Have)

• MBA preferred
• Experience across multiple retail channels and understanding of their unique dynamics
• A track record of continuous improvement and innovation in sales strategy
• Familiarity with Integrated Business Planning and commercialization processes

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.